Starla Sireno
Bold Business. Extraordinary Life.
Isn’t that the siren’s song that lured us all into this insane place called entrepreneurship?
The promise of creating something out of nothing.
The dream of building something that has meaning to us and to those we serve.
The expression of who we are.
Business isn’t “just business.” It’s personal. We don’t just do this to make money (but that’s nice too). We do this because it’s that thing inside of us that screams that we HAVE to do it.
OK, enough about my philosophy of entrepreneurship, there’s plenty more where that came from on blog www.FearlessEdge.com where the tagline says it all. Bold Business. Extraordinary Life.
My story. Four years ago, I ESCAPED. At least that’s how it felt. No one was holding me hostage, except for the golden handcuffs, but my exit from corporate America sure felt like an escape. Looking back on it, I like to call it my Escape from Cubicle Land . It was the most liberating, exhilarating and terrifying thing I have ever done. And the healthiest decision of my life.
I chose the path of coach and trainer because that’s what I’m built for - helping others connect with what is important to them. I also loved that I could create a coaching business based on my own skills, education and experience. After spending tens of thousands of dollars on a Masters degree and 12-years in the corporate world, it seemed like a shame to throw all of it out the window.
My company, Fearlessness, Inc., is an executive coaching, training and consulting company with an entrepreneurial bent that helps business owners, like all of you, who want to get past the overwhelm so that you can find more fun and freedom in your lives. Through us you will find personal support, business tools and resources with strong accountability. Fearlessness, Inc. can help you leverage your own uniqueness into a money-making enterprise. After all, isn’t it our unique spark that people buy?
I believe that for a business to be truly successful, it has to be an extension of who you are - there is nothing more FEARLESS than that. So stop by my blog and join the Fearless discussion at www.FearlessEdge.com.



