Who To Follow On Twitter (Nominate Someone Today!)

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I recently created a list of entrepreneurial women I recommend people follow on Twitter, and now I’m taking suggestions as to who you think people should be following! You can nominate someone by clicking here (and it’s okay to nominate yourself). Nominations will be accpeted through October 14. I will then compile a list of those nominated and let the public vote on who are the best tweeps to follow! So get your nominations in ASAP!

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Get a Fresh Look for Your Website!

Wordpress Orientation

Read more about: Craft Blogging, Getting Started

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Sparkplugging’s General Editor, Kelly McCausey is hosting two Wordpress Orientation sessions. If you are new to Wordpress, you’ll definitely want to check them out.

They are being held tomorrow from 10am – 1pm Eastern and on September 30 from 8pm – 11pm Eastern.

Here’s what you’ll learn:

  • Get a complete tour of the Wordpress Dashboard

  • Learn the difference between posts and pages.

  • Learn How To Use the Visual Editor to create great looking blog posts.

  • Learn about categories and tags and how to use them!

  • Learn about Plugins

  • Learn about Widgets

  • Learn about Themes

  • Learn about Exporting/Importing and Backups.

  • Get Answers to All Of Your Questions!

These sessions are held in a web conference room, so you don’t have to worry about traveling, hiring a sitter, etc. And it’s only $19 – and that is totally worth skipping the headache of trying to learn this yourself!

For more info and to register, click here.

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DIY Street Fair In Ferndale, Michigan

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I’m a Michigan girl and I love to promote cool stuff happening in my state. This weekend, Ferndale is hosting The DIY Street Fair.

As they say on their website, ” The DIY Street Fair is a free 2-day, 3-night event in Ferndale, Michigan where local artists, crafters, businesses, groups and organizations, musicians, restaurants, brewers and others who live and work with a do-it-yourself  ethic converge for one big celebration. The event showcases the immense creative energy, independent spirit and innovative talent that can be found throughout the area.”

You can check out the music on the main stage (featuring one of my personal favorites, Lucero, as well as some of Michigan’s best, including The Hard Lessons.) The music is free, but don’t forget the self-produced and/or self-released CDs and merch from the acts will also be for sale (so buy some!).

You can get some early holiday shopping done – or buy things for yourself in The Marketplace, which features 80+ local artists, crafters, & entrepreneurs. There is a Beer Garden featuring Michigan crafted beers, as well as Restaurant Row, where local chefs will be cooking all day long. If you have children, you’ll enjoy the family-friendly Kid Zone, featuring musicians and street performers, as well as hands-on projects kids can enjoy.

For more information, vendor list, musical line-up and show times, etc visit them on the web at: http://diystreetfair.com.

Carey Gustafson, who we featured in yesterday’s crafter profile, helped organize the event.  She will be holding down the Handmade Detroit booths with Lish Dorset. Next to them will be the Reware Vintage booth, featuring Beth Nixon, one of our crafty profiles from a couple weeks ago.  I’ll be helping out at the Reware Vintage booth all day Saturday – so if you are in the area, come out and meet all of us!

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10 Crafty Questions With Carey Gustafson

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10 Crafty Questions With Carey Gustafson

1. What kind of art or crafts do you make? Most of the crafts and projects I work on for “Glass Action” are more fun than traditional: Night lights, jewelry and tie clips, boxes and picture frames, and custom orders.

2. When did you get started – and when did you realize this could be a business? I got started working in stained glass right out of high school and was a designer and fabricator for many years. It’s a very, very small market in metro-Detroit and suddenly I found my self an unemployed in 2004. Being a homeowner, I knew it was time to convert that basement room and do my own thing!

3. Where do you get inspiration for your projects? Originally it was out of boredom and from what I’d been working on all those previous years- Birds Of Paradise, Grape clusters, tulips and the like. I wanted to make art for people that have outgrown hanging posters in their bedrooms, but will always love pop culture.

4. What do you like best about selling through more traditional venues (craft fairs)? Walking up to a display and seeing that piece of art that grabs you or makes you smile, and the immediate thought of who it would make the perfect gift for. It’s a feeling I love to have and love seeing when a customer approaches my table.

5. Now, what do you like best about selling online? Ugh, it’s a mystery to me! Truthfully, I’ve had way more success through my Myspace page than on esty or ebay. In the latter two I’m a needle in a haystack, and haven’t quite learned how to “work it” correctly! People will write me for quotes and send me ideas through Myspace. Sadly, it’s slowed down a bit, but it’s still the best for directing people to a photo gallery of work (when you don’t have a website up yet).

6. How do you price your work? I base it more on what I think people can afford vs. what it’s worth in labor. I try to make a lot of one design at the same time which cuts the time down. When I make Michigan necklaces for example, I try to cut a million out, then grind them into shape, etc. Making a few at a time slows me down!

7. What has been your biggest struggle with your business? How did you overcome it? I’ve had to train myself to keep track of hours, form a budget, and figure out what I spend on supplies. I want to run Glass Action like a lemon aid stand, but my CPA advised me otherwise!

8. What has been the most rewarding part of your business? Having repeat business, great word of mouth and people really seem to like what I make. Not just the “quality,” but my ideas and designs. That means so much and keeps me inspired!

9. What is something you wish you knew when you were first starting your business? I would have been serious sooner – I wasn’t consistently making and designing as much as I am now. I think I would have a broader range of projects. But there isn’t much i’d change. It’s been so fun year by year working in glass and doing shows!

10. Do you mind sharing a business goal that you hope to accomplish with your business? www.glassactionhq.com is the next big challenge. I have a very talented and patient friend that’s helping me.  And I’m getting into the “wedding” game! I’m designing custom jewelry for brides and bridesmaids, and reception gifts. That’s a direction I’d love to explore more!

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Friday Finds

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Here are some ultra-cute business accessories to help you get into “work mode!”

File Folders – Definitely not your run-of-the-mill boring, manila folders. These folders from Staples’ M Line are bright and cheery! They make you want to actually file something away.

Business Card Holder – I found this super cute business card holder on Etsy (from Cassylaintotes) I love the orange fabric and retro print!

Altered Clipboards – If you’re looking for something to write on, try these clipboards. I love this lime green leafy one and this coutoure one, which looks like it could have been holding some dressmaker’s sketches!

Skull & Crossbone Push Pins – I like bulletin boards – and these pins from Mostly Magnets [on Etsy] make hanging stuff on them even more fun!

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Traffic Tip – Article Marketing

Read more about: Marketing, Your Web Shop

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Getting traffic to your site doesn’t have to be super complicated. One easy – and free – idea to try is Article Marketing. There are many article reprint directories on the web (just Google that term and you’ll see there are tons!). Website owners and bloggers visit these sites daily to grab pre-written articles for their sites and blogs.

When you submit an article to these sites, you are giving permission for others to post it on their site, for free. As a “thank you,” these site owners will include your author bio and your link. You’d be surprised by how much traffic can come to your site from these articles!

Let’s say that you submit 10 articles and they each get published three times, and that 25 people view each page they’re published on.  That comes out to 750 new people reading your article and possibly clicking on the link to your website. Now, let’s say each of your articles are published 10 times and that 100 people see each page it’s published on…. Well, that’s 10,000 views and possible clicks.

To be effective, keep your articles related to subjects that match your website. Since the person reading the article is already interested in the article’s subject, they’ll be more likely to visit your website if your website’s topic is on key with the article topic.

For example, if you make handmade soap, you could write an article on why organic ingredients are better for your skin or an article on the toxins found in grocery store brand soaps. At the end of the article, your bio will be displayed and the person reading it will see that you make natural soaps and will be so intrigued by your article, they will want to click that link!

Some of my favorites reprint directories include Ezine Articles and Lady Pens.

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