What is a Unique Selling Point (USP) and why is it important to my business?
A USP describes features and practices that make your business different and better (or worse!) than your competitors (for examples see below). Identifying your craft business USPs is very important because doing so will give you a strong [...]

I think that sometimes it not just the products or the price that makes you come back to a store (or avoid it like the plague!).  It’s the customer service that can make a transaction really memorable.  I’m obsessed with good customer service, I really notice it when cashier says and please and thank you, [...]

My handbag making supplies e-comm shop went live in Nov. 05. I first had the idea to set up the shop the previous winter and from planning and putting the wheels in motion it took me 7 months to source my supplies, get myself a website, and all of the other necessary stuff in [...]

We all spend a fair amount of time with our crafty blogs either reading them or writing them. As a crafter I’m fascinated by blogging (you might already have figured that out for yourself). I find that crafting and blogging go hand in hand and the joy I get from [...]

Happy Valentines everyone, I hope that you are being treated like Princesses or Princes, or you are least treating yourself today.
Right, so we are all getting pretty bored of the winter weather (not that it’s that bad in the UK right now) I miss those warm sunny days, dresses, and sandals. Now is [...]

This is a follow-up to yesterday’s post where I talked about how I discovered another retailer was pinching my content for his own gain without my consent. This is what happened next: I had a polite rant on the phone to him and I later checked to see if had modified everything. Well, [...]