I’ve never watched The Sound of Music all the way through, but I know enough about it to know that there is a scene where Julie Andrews sings a song about her favorite things. I’m not going to break out in a song and dance montage, but when it comes to marketing my business, there [...]

Hello, readers! I’m Crissy, and I am very excited about joining the Sparkplugging team as a contributor to CraftBoom!
When Kelly, (as in Kelly McCausey, Sparkplugging’s new General Editor) asked me if I would like to join the team last week, my answer was an immediate “YES!”  So let’s get started!
I’ll be honest with you  I’m [...]

When planning to sell at a craft fair, you also need to keep in mind the audience you are selling to and what price the market will bear. If your high-priced items just won’t sell, look for ways to reduce your materials/labor costs, which will allow you to lower your price and still sell profitably.  [...]

Pricing, pricing, pricing!  “Where should I price my product?” is the never-ending question.
Every small business owner has asked it when getting ready for a craft fair. Is the price too high? Too low? From my experience, I can tell you that the bottom line is that your time is money and that there is value [...]

You love what you create and you love sharing with others. Has anyone ever approached you and said, “You know, you should really consider making and selling these things!” While the compliment is very flattening, you may think that you enjoy making items yourself but wonder whether selling those items would be a good idea.  [...]