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Join Me Tonight For Summer Biz Sessions!

Imagine having a dream team of savvy business women, crafty business women, I should add, by your side.  Do you think that listening to their stories and following their lead could help your business? Imagine that you could ask them any questions you had. How much do you think you could learn from them?

Well, you don’t have to imagine that happening, and you don’t have to wonder about how much you can learn from them. You can just start learning!

Every Tuesday night at 9pm Eastern you can join me and some of my favorite business women for The Summer Biz Sessions! And if you can’t make a live session, don’t worry. I’m recording the calls and you will be able to listen online, as well as download the Mp3 of each of call.

Some of our guest speakers include:

You can learn more and register by clicking here!

Kid-Marketing Makes Sense!

When you think about promoting your products, or creating new ones, do you ever think about kids? If not, you might want to give it a try! Kid marketing makes sense!

Fact: Moms spend a lot of money. Putting a kid-spin on your marketing will attract their attention. And it could cause them to buy your products!

Here are some ideas:

Kid Classes – Kids love to craft! Set up a day where you teach a few kid-friendly projects. If you have the space, you can do it at your home. If not, call some local craft stores and see if they have space you can use. If that’s not an option, you could set up shop in the meeting room of a restaurant… or whatever business that has space you can use : )

Make sure you bring samples of your work and put them on display. This will give the moms something to look at… and buy! So you will be selling product and you will be getting paid for teaching a class. Double profits are nice!

Market To Daycare Owners – Lots of kids go to daycare facilities every day. The people that own these daycares are always looking for something new and fun to do with the children. Create a little project that children will find entertaining and ask some daycare owners if you can come in and teach the project to the kids. The daycare owners will appreciate the activity, the kids will have fun, and you can use this opportunity to introduce your business to all of their parents! Make sure you put a little card on the projects with your contact info!! The parents will enjoy knowing who helped their child create the project. They will naturally want to go to your site and check it out. And who knows? They may end up purchasing something!

What are your ideas for kid-friendly marketing?

Are You Ready To Learn Something New?

I think we are all familiar with the term ‘summer school.’ Now, that may have struck fear in your heart as a child, but I have found a way to make summer school fun and the cool place to be!

I’m talking about Indie Biz Chicks Summer School! I’ve put together all kinds of classes and seminars on some very cool topics! Here are some of the things you can learn

  • How To Start Your Own Podcast
  • How To Define Your Target Market
  • How To Give Good Blog
  • How To Get Great Press
  • How To Use Social Media To Market Your Biz
  • How To Market A Craft Biz Online – Without Going Broke
  • How To Create Your Own Online Event
  • And More!

The classes start at $9.95 and include a workbook. The seminars are only $1. If you can’t make a live session, you can still register. I will email you the Mp3 recording and you can listen when it’s convenient for you! You can view the full of list of classes & seminars and register for them by clicking here

Sparkplugging’s General Manager, Kelly McCausey, is offering her own summer learning with the Hot Summer Seminar Series! Your season pass is only $10 and each Wednesday night, Kelly will introduce you to a new guest speaker. You’ll be learning about 8 different work at home careers! If you have been wanting to earn some extra money, but just haven’t been sure where to start, start here! To learn more and to sign up, click here.

The summer is a great time to learn new things that will help you kick your biz into high gear for the busy fall & winter season!

Green Up Your Marketing!

To say that “going green” is popular would be a huge understatement. If I were a fashionista, I would tell you that green was the new black. Going green is the “it” thing right now.

As a crafter, you are probably more green than you realize! I am willing to bet that you are constantly re-using items or putting found objects into your projects! Maybe you were at a thrift store and found an old tablecloth made out of a great fabric but noticed there was a stain on it. What did you do? You took that fabric and made something else out of it! Now that, my friend, is reducing, re-using, and recycling. Totally Green!!!

Your potential customers may not realize that buying handmade can be good for the environment. So let them know! Weave that message into your marketing! This will make your customers feel better about their purchases – and could actually help some “fence sitters” become buyers!

Renegade Reminders

When I think of “indie craft fair” I think Renegade! One of the first events of it’s kind,  Renegade Craft Fair was first held in Chicago in 2003.  Several cities across the nation are now hosts to their own Renegade Craft Fair, including San Francisco, LA, and Brooklyn.

If you happen to be in New York, the Brooklyn Renegade Craft Fair is taking place this weekend, June 6 & 7 in McCarren Park. Click here for directions & more info.

If you would like to sell at Renegade Chicago, being held September 12 + 13, applications are now being accepted. Click here to apply.

You can also shop at the Renegade Handmade online store anytime of the year by visiting The store has a physical location at 1924 W. Division St in the Wicker Park neighborhood of Chicago.

Yay, Renegade!!

“Morning Rituals” May Help You Get More Work Done…

Do you have a “morning ritual” to help you start your work day? For some, this could be as simple as a cup of coffee and a quick scan of your email. For others, it could be a more elaborate process. Whatever the case may be, these rituals can actually help you get more done!

When you perform a regular routine before you start your work, it signals to your brain “okay, this is work time.” It helps your brain shut off other things and focus on the work that needs to be done. If you are easily distracted, this could be the difference between getting a project finished or barely getting started.

This can be especially true when you work from home, without supervision. When you are at an employer’s location, you know that people are watching you. But when you are working from your home, it can be very easy to turn on the TV, or start doing little chores, such as throwing in a load of laundry, or unloading the dishwasher. Those little moments add up, and before you know it, your  “work day” is gone and you haven’t even started your actual work yet.

I know some people who, even though they work from home, still get up, take a shower, get dressed, and even walk outside of the house before turning around and coming back in. That regular routine clears their mind and allows them to focus on work.

I don’t go that far with it, but I do try to set up a regular routine, as I know it helps me focus. My routine is about to change, as school is finishing up next week. We’ll have to see how the summer routine unfolds.

Do you have a regular routine? If so, feel free to share it. Your routine might inspire someone else!