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How To Earn Money With Your Content

typewriterIf you have a blog, you have “content.” Your content is what you put on your blog – from the words to the pictures to the videos, etc. As a blogger, you are constantly providing content for your blog.

Did you know that you can earn money with your content?

The following is an excerpt that I wrote for my main blog. I wanted to share it here, since I’m sure you can use these tips, too!

“The top two ways to make money with your content are affiliate links and info products.

Affiliate Links – When you become an affiliate for someone, you will receive a unique link, which you can use to promote their products and services. When someone clicks on your link and buys that product or service, you get a commission.

Info Products – Information Products, or “info products,” as they are sometimes called, are my favorite way to earn money online. You can create an ebook, a small report, an audio, an online class, or anything that you can think of, and either give it away or sell it online.

Here are some examples of how to put these things into action:

Put Affiliate Links In Blog Posts – If you have a blog, you have lots of content ready and waiting for you! Start joining some affiliate programs, such as Amazon, and insert some affiliate links. For example, if you have a post about….”

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How To Get More Publicity For Your Craft Business

news-girl copyDo you want more publicity for your business? I’m sure you answered “YES” to that question (I don’t know many people who would say “No thanks!)

The following is an excerpt from a post that I wrote on my main site:

“Every business needs more publicity, and that includes your business! “Publicity” is a pretty broad term, but basically, it means getting featured in the media.

This can be a traditional media outlet, such as a newspaper, or it could mean being featured in a blog post (which is part of the “new media.”)

Here are some tips on how you can start getting more publicity:

Write Guest Posts – A very simple way to start building some buzz for your biz is to write guest post on other people’s blogs.

Work With Bloggers – You can also work with bloggers by sending them items to review and / or giveaway on their blogs. Be cautious about this, though – you don’t want to….”

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5 Tips For Selling Online

buttonDo you want to start selling your crafts online? Or have you been dabbling, but want to amp it up a bit? Here are five tips to get you going in the right direction?

Start An Online Shop. Sites like Etsy make it so easy to set up an online shop! Here is a tutorial from Etsy on how to get started with them.

But You Still Need A Blog. Even if you have an Etsy shop, you still need a blog! Your blog helps you build a relationship with your readers. People want to do business with people they like, and you need to form that relationship! You can also post links on your blog to your shop and your items. Having a blog is a win-win situation. I recommend that you buy your own domain and use WordPress (here are some tips on that), but you can start out with Blogger (a free service, offered through Google).

Get Involved In Social Media. There are a lot of social media sites out there! You can just pick one or two, develop a following, and then you can branch out from there. My favorite ways to connect with people are through a Facebook Fan Page, Twitter, Pinterest, and Instagram. I admit, I am not very active on Google+ or LinkedIn, but I do have accounts with both of them. Try them all out, and find out which ones you like best.

Start A Newsletter. You need a newsletter to stay in contact with your customers and potential customers! MailChimp is a free option, but I think you’ll do better with Aweber. They even integrate with Etsy, so you can create a list of your customers!

Be Active About Marketing Your Business. You really do need to be active about marketing your business. If you don’t market it, no one else will. I have people tell me all the time that they don’t want to seem pushy or salesy. That’s fine. I get it! But there are lots of ways to market a business without pushing your business down someone’s throat. I offer more tips about marketing, here.

Here is one more bonus tip for you: Believe In Yourself! You can do this! But you have to believe in yourself first!

 

How To Find Local Craft Shows

needleMany Spring craft shows are already taking place around the country, and it won’t be long before the Summer season kicks into high gear. That will lead us into the Fall shows, and then the busy Winter season. I think you get my point. There really is no “break” for craft shows.

Selling crafts online is great, and for some of you, that may be your only option. But, if you can get out to some local shows, do it!  It’s a lot of fun to interact with your customers, face-to-face. Plus, there are TONS of benefits to meeting other crafty biz owners in your local area.

So, how do you find these local shows? First, start by finding your local crafters. Chances are, there is something crafty happening in a town near you. There may be something as structured as a “craft collaborative” – a group of people working together to put on shows. I live in Michigan, and there are two of these groups near me, Flint Handmade and Handmade Detroit.

Start by doing a quick Google search. If you can’t find something in your town, look to a nearby state. They may know someone who is involved in your local craft scene. For example, I know that my Columbus, Ohio pals are involved in Craftin’ Outlaws and some of my Detroit friends participate in shows put on by Handmade Toledo. Even though I don’t live in Ohio, I can certainly lead people in the right direction over there.

Once you have found a group that is somewhat local to you, ask the members if they know of any upcoming shows. Many shows have an application process. It’s not often where you can call someone the week before an event and get table space. Definitely plan ahead!

If you miss a deadline or don’t get chosen to sell at a show, don’t worry. There will be other shows! Go to the show, meet some people, find out about more shows, and keep applying.

You know the old saying about the lottery? You can’t win if you don’t play? Well, you won’t get to sell at a craft show if you don’t apply!

So keep trying!

 

CraftBoom! Is Back

scissorsIt’s been a few years, but CraftBoom! is back! It’s a loooong story, and I won’t bore you with all the details, but CraftBoom!, and it’s parent blog, Sparkplugging, are under new ownership.

There is a lot of energy around here right now, and I think this is a new, fresh start of something great!

I’ve got a lot of ideas for upcoming blog posts, but I want to hear from you, too! Please leave a comment and tell me what you’d like to see at CaftBoom!