Is craftpreneur even a word? I’m not really sure. But I’m going with it for the sake of this post because I think it fits. It fits the description of any crafter who works hard at turning his or her crafting pursuits into a successful business. It covers the “craft” (as in what you do) as well as the “preneur” (as in, well, entrepreneur). But let’s be honest. Most of us craftpreneurs are more comfortable with the crafting side of things, as opposed to the actual business side of things. That’s why we need the pros to guide us through those murky waters of sales, marketing and social media.
My Go-to Online Business Advice Pros
Tweak Your Biz
One online pro source that I turn to for advice is Tweak Your Biz. As the name implies, Tweak Your Biz deals with all aspects of business including sales, marketing, finance, management and technology. It’s an online business publication as well as a community. They encourage you to share your opinions and ask questions of their contributing experts. I’ve found their blog posts to be pretty insightful as well as humorous. For example, one of my favorite posts is entitled, “Eat a Bowl of Dog Food, Improve Customer Service.” I’ll admit I was intrigued. And the post did not disappoint. I’ve found that Tweak Your Biz is an invaluable resource for craftpreneurs at any stage of their business.
Arts Business Institute
Another online resource that’s sure to jump-start a craftpreneur’s business side is Arts Business Institute. ABI keeps me up to date with timely business strategies, sales tips and marketing ideas for my handmade vintage jewelry business. Topics run the gamut from regularly featured artist profiles to how to start a wholesale production studio.
Launch Grow Joy
If you’re the type who prefers to receive your business advice with more of a personal vibe to it, I highly recommend Andrea Ayers of Launch Grow Joy. She’s both a savvy entrepreneur in the online business consulting industry as well as an actual craftpreneur who successfully launched her own handmade soap company from the ground up. You can find her honest hard-won business advice for craftpreneurs on her blog, Launch Grow Joy, as well as in her free instructional videos that cover topics such as growing your online sales and getting your products in stores.
Now I can’t mention videos without mentioning my all-time favorite business guru Derick Halpern of Social Triggers. Social Triggers encompasses his blog, podcast and web tv-show. And don’t say that I didn’t warn you: Derick’s approach is pretty unorthodox. And that’s what makes watching his videos so much fun. He shares practical, in-your-face advice on topics such as building your email list and increasing online sales. He shares his fresh perspective in such a way that you can’t help but think to yourself, “Now how can I apply that to me and my business?” Which is pretty awesome when you think about it. Learn something and laugh while doing it. It’s a win-win.
Time to Get Productive
I hope my little list of references at least gets you moving in the right direction with regard to your “business” side, and that it gets you started on a productive phase in your crafting business. While focusing on the business side of life may not be most craftpreneurs’ idea of a good time, it can still be accomplished effectively with the help of my favorite go-to business advisers. And that leaves you with more time to devote to your creative pursuits, whatever they may be.
Is there anyone you think is great when it comes to giving business advice? Leave a comment below and let me know. I’d love to hear about it.