I’ve never watched The Sound of Music all the way through, but I know enough about it to know that there is a scene where Julie Andrews sings a song about her favorite things. I’m not going to break out in a song and dance montage, but when it comes to marketing my business, there [...]

This last week I have been trying to learn about creating and sending email newsletters for my shop because: I should have started doing them ages ago, I have actually had loads of customers ask me for one and I am working on a few exciting new product launches that I want to tell [...]

Have you ever wanted to see your gorgeous handmade craft in a glossy craft magazine -  like yeah!  The Traplet magazine group is on the look-out for new and interesting crafts, projects, and stories.  Their magazines are available worldwide.

This is the current issue of Sewing World (a Traplet publication) showing my bag design for the [...]

Getting the right name for your business is very important and it’s a decision that will accordingly require a good amount of thinking through.

Why is the Business Name so important?
Well, it’s one of the first things that the public will notice about your company, that and your logo, and then your strap-line (if you [...]

Thanks to everyone who has popped in for a read/subscribed/linked to/commented on CraftBoom! Your response to this blog has been wonderful I’ve been rooting around in the CraftBoom! stats and I thought it would be useful to put the most popular CraftBoom! posts all together in one place. So here [...]

One of the most effective ways to get exposure for your craft business/book/brand etc. is to submit articles to magazines. The number of folks who will get to read your article could be potentially HUGE depending on the circulation numbers of the magazine.
When you consider how much it costs to get ad in the [...]