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Craftpreneur Advice From the Pros

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Is craftpreneur even a word? I’m not really sure. But I’m going with it for the sake of this post because I think it fits. It fits the description of any crafter who works hard at turning his or her crafting pursuits into a successful business. It covers the “craft” (as in what you do) as well as the “preneur” (as in, well, entrepreneur). But let’s be honest. Most of us craftpreneurs are more comfortable with the crafting side of things, as opposed to the actual business side of things. That’s why we need the pros to guide us through those murky waters of sales, marketing and social media.

 

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My Go-to Online Business Advice Pros

Tweak Your Biz

One online pro source that I turn to for advice is Tweak Your Biz. As the name implies, Tweak Your Biz deals with all aspects of business including sales, marketing, finance, management and technology. It’s an online business publication as well as a community. They encourage you to share your opinions and ask questions of their contributing experts. I’ve found their blog posts to be pretty insightful as well as humorous. For example, one of my favorite posts is entitled, “Eat a Bowl of Dog Food, Improve Customer Service.” I’ll admit I was intrigued. And the post did not disappoint. I’ve found that Tweak Your Biz is an invaluable resource for craftpreneurs at any stage of their business.

Arts Business Institute

Another online resource that’s sure to jump-start a craftpreneur’s business side is Arts Business Institute. ABI keeps me up to date with timely business strategies, sales tips and marketing ideas for my handmade vintage jewelry business. Topics run the gamut from regularly featured artist profiles to how to start a wholesale production studio.

Launch Grow Joy

If you’re the type who prefers to receive your business advice with more of a personal vibe to it, I highly recommend Andrea Ayers of Launch Grow Joy. She’s both a savvy entrepreneur in the online business consulting industry as well as an actual craftpreneur who successfully launched her own handmade soap company from the ground up. You can find her honest hard-won business advice for craftpreneurs on her blog, Launch Grow Joy, as well as in her free instructional videos that cover topics such as growing your online sales and getting your products in stores.

Social Triggers

Now I can’t mention videos without mentioning my all-time favorite business guru Derick Halpern of Social Triggers. Social Triggers encompasses his blog, podcast and web tv-show. And don’t say that I didn’t warn you: Derick’s approach is pretty unorthodox. And that’s what makes watching his videos so much fun. He shares practical, in-your-face advice on topics such as building your email list and increasing online sales. He shares his fresh perspective in such a way that you can’t help but think to yourself, “Now how can I apply that to me and my business?” Which is pretty awesome when you think about it. Learn something and laugh while doing it. It’s a win-win.

Time to Get Productive

I hope my little list of references at least gets you moving in the right direction with regard to your “business” side, and that it gets you started on a productive phase in your crafting business. While focusing on the business side of life may not be most craftpreneurs’ idea of a good time, it can still be accomplished effectively with the help of my favorite go-to business advisers. And that leaves you with more time to devote to your creative pursuits, whatever they may be.

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Is there anyone you think is great when it comes to giving business advice? Leave a comment below and let me know. I’d love to hear about it.

 

It’s Time For May Madness!


Are you looking for some great deals on business resources & tools? Well, you’re in luck, because it is May Madness!

Each May, the members of the online mastermind group that I belong to ( Solo Masterminds)  join together to offer awesome prices on their products. The sale starts today – and lasts through the 15th!

Each deal is priced at $7. Click Here to see all of the deals. (I grabbed about 4 or 5 of the deals last year, and I can’t wait to see what’s being offered this year!)

By the way – my special deal for May Madness is a complete June Marketing plan for only $7.

It includes 30 pre-written social media updates, a pre-written newsletter, 10 blog post ideas and 5 promotion ideas.

Click Here to get the June Marketing Plan for only $7

How To Earn Money With Your Content

typewriterIf you have a blog, you have “content.” Your content is what you put on your blog – from the words to the pictures to the videos, etc. As a blogger, you are constantly providing content for your blog.

Did you know that you can earn money with your content?

The following is an excerpt that I wrote for my main blog. I wanted to share it here, since I’m sure you can use these tips, too!

“The top two ways to make money with your content are affiliate links and info products.

Affiliate Links – When you become an affiliate for someone, you will receive a unique link, which you can use to promote their products and services. When someone clicks on your link and buys that product or service, you get a commission.

Info Products – Information Products, or “info products,” as they are sometimes called, are my favorite way to earn money online. You can create an ebook, a small report, an audio, an online class, or anything that you can think of, and either give it away or sell it online.

Here are some examples of how to put these things into action:

Put Affiliate Links In Blog Posts – If you have a blog, you have lots of content ready and waiting for you! Start joining some affiliate programs, such as Amazon, and insert some affiliate links. For example, if you have a post about….”

Click Here To Read The Full Post

CraftBoom! Is Back

scissorsIt’s been a few years, but CraftBoom! is back! It’s a loooong story, and I won’t bore you with all the details, but CraftBoom!, and it’s parent blog, Sparkplugging, are under new ownership.

There is a lot of energy around here right now, and I think this is a new, fresh start of something great!

I’ve got a lot of ideas for upcoming blog posts, but I want to hear from you, too! Please leave a comment and tell me what you’d like to see at CaftBoom!

Friday Finds

Here are some ultra-cute business accessories to help you get into “work mode!”

File Folders – Definitely not your run-of-the-mill boring, manila folders. These folders from Staples’ M Line are bright and cheery! They make you want to actually file something away.

Business Card Holder – I found this super cute business card holder on Etsy (from Cassylaintotes) I love the orange fabric and retro print!

Altered Clipboards – If you’re looking for something to write on, try these clipboards. I love this lime green leafy one and this coutoure one, which looks like it could have been holding some dressmaker’s sketches!

Skull & Crossbone Push Pins – I like bulletin boards – and these pins from Mostly Magnets [on Etsy] make hanging stuff on them even more fun!

Friday Finds

This week’s edition of Friday Finds is all about books. I don’t know about you, but I love, love, love books. I am the type of person who can spend hours in a bookstore or library. Here are a few you may want to buy, or borrow, today!

Sublime Stitching: Hundreds of Hip Embroidery Patterns and How To by Jenny Hart: Jenny is well-known in the craft world, and there’s a reason for it. Well, there’s a few reasons. She’s talented, business-savvy, and has a great style! If you think embroidery is for old ladies, think again. Jenny’s designs are totally cool. Your friends will love to get some holiday gifts embroidered with these designs. So get crackin’!

The Naughty Secretary Club: The Working Girl’s Guide to Handmade Jewelry by Jennifer Perkins: Again, this woman is well known in the craft world (hey.. she has had a couple TV shows…). If you’re the kind of person who likes cute, unique jewelry, this book is for you. If you want to wear diamonds and look like you’re a soap opera star, don’t buy it.

Collage Discovery Workshop – Beyond the Unexpected: New Techniques Using Color, Personal Imagery and Creative Surfaces by Claudine Hellmuth: Claudine has a great style – it’s whimsical and really, really cute! Learn how to use your photographs to make some adorable art.

Sharing Your Story: Recording Life’s Details with Mini Books by Ali Edwards: If you’re a scrapbooker, you may be familiar with the author’s monthly column in Creating Keepsakes Magazine. She is a self-described “life artist” – and I must say, I love that term! It doesn’t matter what your art or craft is, you will find inspiration with this woman’s creations. I gaurantee it!

Martha Stewart’s Cookies: The Very Best Treats to Bake and to Share by Martha Stewart: If you’re going to be doing a lot of reading (or crafting), you will need snacks. I suggest cookies. They’re easy to eat, they’re tasty, and, in my opinion, they’re fun to make!