When you think about promoting your products, or creating new ones, do you ever think about kids? If not, you might want to give it a try! Kid marketing makes sense!
Fact: Moms spend a lot of money. Putting a kid-spin on your marketing will attract their attention. And it could cause them to buy your [...]

The Summer Craft Fair Season is officially kicking off this weekend! Lots of great craft fairs are coming up in the next couple of weeks - and they’ll be continuing all summer! Here are just a few:
Bust Spring Fling Craftacular - New York City - May 17
Indie Craft Experience - Atlanta - May 30 - [...]

In wrapping up my thoughts on pricing at craft fairs, I wanted to share a few ideas on ways to “move your products” when selling at a craft fair. What works for one might not work for all, so be creative in how you package your prices. That is one of the luxuries of being [...]

When planning to sell at a craft fair, you also need to keep in mind the audience you are selling to and what price the market will bear. If your high-priced items just won’t sell, look for ways to reduce your materials/labor costs, which will allow you to lower your price and still sell profitably.  [...]

Pricing, pricing, pricing!  “Where should I price my product?” is the never-ending question.
Every small business owner has asked it when getting ready for a craft fair. Is the price too high? Too low? From my experience, I can tell you that the bottom line is that your time is money and that there is value [...]

You love what you create and you love sharing with others. Has anyone ever approached you and said, “You know, you should really consider making and selling these things!” While the compliment is very flattening, you may think that you enjoy making items yourself but wonder whether selling those items would be a good idea.  [...]