Craft Fairs: “Know the Show” and Plan Accordingly

When planning to sell at a craft fair, you also need to keep in mind the audience you are selling to and what price the market will bear. If your high-priced items just won’t sell, look for ways to reduce your materials/labor costs, which will allow you to lower your price and still sell profitably.  If this can’t be done, find something different that you can sell for a lower price while still making a profit. Each craft fair is different, and even the market and economy will vary from year to year, so make sure to keep these factors in mind.

“Knowing the show” will also allow you to understand the groups who will be coming through. Oftentimes juried shows attract an audience who are willing to pay a higher dollar amount. A show at your local elementary school gymnasium may have you rethinking the items you choose to sell. It’s hard to tell, but taking the time to evaluate after each show you do will help you the next time.

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