Spark An Idea Thursday: Creating A Wow Experience

Sparkplugging is starting a new tradition called ‘Spark an Idea Thursday’. Each week we’ll be sharing some great ideas for a topic of interest to our readers. We invite you to grab our image and carry the tradition through to your own blog! If you do, please link back to this post so we know where you were inspired!

The term “Wow Experience” can mean different things to different people. For me, it describes an event that is above and beyond what I would normally expect. As a business owner, if you strive to give your customers a “wow experience” when they do business with you, you will not only be making a great impressionn, you’ll be making many loyal customers along the way.

I think that the “wow experience” starts at the beginning, with the product. What is it that you are offering? How does it compare to your competitors’ products? Are you doing something special that no one else is, or are you just making the same old thing that people could buy through a hundred other places? Distinguish yourself in the beginning, and you’ll have less to worry about later!

Another factor in the “wow experience” is the packaging! The more appealing your item looks, the more people will want it! And the more satisfied they will be when they have it!

How was the buying experience for the customer? If they are buying from you online, is it easy to navigate your web store? If it is hard or confusing to order from you, people will just click away. If they are buying from you in person at an event, did you look them in the eye and strike up a bit of conversation to make them feel at ease and let them know you appreciated their business?

And don’t forget the follow up! Ask them to join your mailing list so that you can email them special offers, customer discounts, and new product alerts! This person is now your customer! Treat them well, and they’ll continue to be your customer for a long time!