Green Up Your Marketing!
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To say that “going green” is popular would be a huge understatement. If I were a fashionista, I would tell you that green was the new black. Going green is the “it” thing right now.
As a crafter, you are probably more green than you realize! I am willing to bet that you are constantly re-using items or putting found objects into your projects! Maybe you were at a thrift store and found an old tablecloth made out of a great fabric but noticed there was a stain on it. What did you do? You took that fabric and made something else out of it! Now that, my friend, is reducing, re-using, and recycling. Totally Green!!!
Your potential customers may not realize that buying handmade can be good for the environment. So let them know! Weave that message into your marketing! This will make your customers feel better about their purchases – and could actually help some “fence sitters” become buyers!
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Kris is a fun and crafty mom of four. She expresses her creativity as the owner of Jesse Kate Designs, a sewing pattern and machine embroidery brand. Kris also stays busy as the site manager of 
Crissy is the founder of 
Lisa is a generally content (who said generally - don't get her started!) 30 something living in London, who amongst other things sells everything you might need to make unique and lovely handmade handbags at home from her online store 
Is simply reusing materials truly green or just green washing? If you’re not using organic fabrics, no/low-VOC paints, etc, reusing materials seems like a very small dent in the bigger picture.
Nick Bostics last blog post..iPhone Owners are Delusional
It’s still a dent : ) If a lot of people made “little dents” you’d be left with a very large one.
For example, check out Swap-O-Rama-Rama http://swaporamarama.org/ It’s a national event that teaches people how to re-use materials. Pretty cool, huh?