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	<title>Comments on: How to describe your handcrafts to BOOST your sales &#8211; Features vs Benefits</title>
	<atom:link href="http://www.sparkplugging.com/craft-boom/how-to-describe-your-handcrafts-to-boost-your-sales-features-vs-benefits/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.sparkplugging.com/craft-boom/how-to-describe-your-handcrafts-to-boost-your-sales-features-vs-benefits/</link>
	<description>Marketing an Art &#38; Craft Business Online</description>
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		<title>By: Gaida</title>
		<link>http://www.sparkplugging.com/craft-boom/how-to-describe-your-handcrafts-to-boost-your-sales-features-vs-benefits/comment-page-1/#comment-142</link>
		<dc:creator>Gaida</dc:creator>
		<pubDate>Tue, 02 Oct 2007 06:34:38 +0000</pubDate>
		<guid isPermaLink="false">http://emomsathome.com/craft-boom/how-to-describe-your-handcrafts-to-boost-your-sales-features-vs-benefits/#comment-142</guid>
		<description>When promoting any item it&#039;s important to give the benefits.  Everyone is looking for &#039;whats in it for me&#039;.  People these days are wanting to save time etc.  so we need to make them aware of what benefit our items have.... be direct.  

If you have a website and you want visitors to buy... Make it quick, clear and easy for them to purchase...visitors don&#039;t have the time to mess around (certainly not me) otherwise they&#039;ll be off to find what they want somewhere else.

Other things you need to consider is... does your site have too many graphics or too large graphics that your site loads slowwwly.  Nothing more frustrating &amp; it&#039;s an easy way to lose customers.</description>
		<content:encoded><![CDATA[<p>When promoting any item it&#8217;s important to give the benefits.  Everyone is looking for &#8216;whats in it for me&#8217;.  People these days are wanting to save time etc.  so we need to make them aware of what benefit our items have&#8230;. be direct.  </p>
<p>If you have a website and you want visitors to buy&#8230; Make it quick, clear and easy for them to purchase&#8230;visitors don&#8217;t have the time to mess around (certainly not me) otherwise they&#8217;ll be off to find what they want somewhere else.</p>
<p>Other things you need to consider is&#8230; does your site have too many graphics or too large graphics that your site loads slowwwly.  Nothing more frustrating &amp; it&#8217;s an easy way to lose customers.</p>
]]></content:encoded>
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		<title>By: Laura</title>
		<link>http://www.sparkplugging.com/craft-boom/how-to-describe-your-handcrafts-to-boost-your-sales-features-vs-benefits/comment-page-1/#comment-123</link>
		<dc:creator>Laura</dc:creator>
		<pubDate>Sun, 30 Sep 2007 22:52:03 +0000</pubDate>
		<guid isPermaLink="false">http://emomsathome.com/craft-boom/how-to-describe-your-handcrafts-to-boost-your-sales-features-vs-benefits/#comment-123</guid>
		<description>Good post! Anyone who is involved in marketing should learn the difference between features and benefits.</description>
		<content:encoded><![CDATA[<p>Good post! Anyone who is involved in marketing should learn the difference between features and benefits.</p>
]]></content:encoded>
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		<title>By: Hasasan.Com &#187; How to describe your handcrafts to BOOST your sales - Features vs &#8230;</title>
		<link>http://www.sparkplugging.com/craft-boom/how-to-describe-your-handcrafts-to-boost-your-sales-features-vs-benefits/comment-page-1/#comment-106</link>
		<dc:creator>Hasasan.Com &#187; How to describe your handcrafts to BOOST your sales - Features vs &#8230;</dc:creator>
		<pubDate>Thu, 27 Sep 2007 15:21:01 +0000</pubDate>
		<guid isPermaLink="false">http://emomsathome.com/craft-boom/how-to-describe-your-handcrafts-to-boost-your-sales-features-vs-benefits/#comment-106</guid>
		<description>[...] wrote an interesting post today on How to describe your handcrafts to BOOST your sales - Features vs &#8230;Here&#8217;s a quick [...]</description>
		<content:encoded><![CDATA[<p>[...] wrote an interesting post today on How to describe your handcrafts to BOOST your sales &#8211; Features vs &#8230;Here&#8217;s a quick [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Casey</title>
		<link>http://www.sparkplugging.com/craft-boom/how-to-describe-your-handcrafts-to-boost-your-sales-features-vs-benefits/comment-page-1/#comment-105</link>
		<dc:creator>Casey</dc:creator>
		<pubDate>Thu, 27 Sep 2007 15:03:52 +0000</pubDate>
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		<description>Excellent post--I got some great tips (as always)!!</description>
		<content:encoded><![CDATA[<p>Excellent post&#8211;I got some great tips (as always)!!</p>
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