The following is an excerpt from a post that I wrote on my main site:
“Every business needs more publicity, and that includes your business! “Publicity” is a pretty broad term, but basically, it means getting featured in the media.
This can be a traditional media outlet, such as a newspaper, or it could mean being featured in a blog post (which is part of the “new media.”)
Here are some tips on how you can start getting more publicity:
Work With Bloggers – You can also work with bloggers by sending them items to review and / or giveaway on their blogs. Be cautious about this, though – you don’t want to….”