In this age of online marketing, the ability to create product names and descriptions could be just as important as the craft itself.
Craft Clever Product Names
Create product names and descriptions using adjectives which appeal to the buyers senses. This creates emotions that will sell more of your crafts. Your product descriptions also need to accurately represent the product and its contents, along with the intended use to the customer.
Craft Unique Descriptions
When writing descriptions, consider what the customer wants. Convey your message with passion using various methods like storytelling or testimonials. The goal here is to create a personal feeling between the customer and your product.
Descriptions should go beyond the standard list of features and ingredients. Highlight what makes your product unique. Tell the customer why your product is better.
Creating a clever product name and description is only the beginning. Your creative writing skills will also create useful and purposeful content.
Craft Great Content
Think about what your customers are looking for and find out what they are buying. Your descriptions must match the product, yet be original. Avoid becoming just another duplicate listing by creating unique, descriptive content. Make sure your product descriptions are always accurate and make sense to the reader.
Improve your search engine optimization by including a variety of relevant tags and keywords in your product descriptions while still sounding natural. Useful product names will incorporate keywords to allow easy search results for your customers and improve traffic to your product.
Great Examples Of How To Do It Right
Create Kids Couture is a clothing pattern company who makes good use of creative writing in their product naming. They give each pattern a girl’s name. This gives each pattern its own personality and creates a more personal relationship between the pattern and the customer. Nothing says fun more than Chloe’s Party Peasant Dress! Rayna’s Retro Romper sounds just right for the upcoming summer months.
Several keywords are added to the pattern names which make it easy for the customer to identify the unique features of each pattern as well as creating improved search results.
Another company who writes beautiful product names is Urban Threads. They use brief but brilliant product descriptions to entice their customers. With embroidery pattern names like Light And Shadow Swallows and Dolphin Doodle they make it fun, yet keep it descriptive to the unique details of each design.
I love their simple yet impactful product descriptions. With the Summer Bounty, you will “Craft a natural, vintage look with this abundant summer design”.
Crafters who can write as well as they craft are going to put their products at the top of the search results. Once you’ve gotten potential customer’s attention and wow them with the distinctive features, just watch as the sales come rolling in!