Kid-Marketing Makes Sense!
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When you think about promoting your products, or creating new ones, do you ever think about kids? If not, you might want to give it a try! Kid marketing makes sense!
Fact: Moms spend a lot of money. Putting a kid-spin on your marketing will attract their attention. And it could cause them to buy your products!
Here are some ideas:
Kid Classes – Kids love to craft! Set up a day where you teach a few kid-friendly projects. If you have the space, you can do it at your home. If not, call some local craft stores and see if they have space you can use. If that’s not an option, you could set up shop in the meeting room of a restaurant… or whatever business that has space you can use : )
Make sure you bring samples of your work and put them on display. This will give the moms something to look at… and buy! So you will be selling product and you will be getting paid for teaching a class. Double profits are nice!
Market To Daycare Owners – Lots of kids go to daycare facilities every day. The people that own these daycares are always looking for something new and fun to do with the children. Create a little project that children will find entertaining and ask some daycare owners if you can come in and teach the project to the kids. The daycare owners will appreciate the activity, the kids will have fun, and you can use this opportunity to introduce your business to all of their parents! Make sure you put a little card on the projects with your contact info!! The parents will enjoy knowing who helped their child create the project. They will naturally want to go to your site and check it out. And who knows? They may end up purchasing something!
What are your ideas for kid-friendly marketing?
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Kris is a fun and crafty mom of four. She expresses her creativity as the owner of Jesse Kate Designs, a sewing pattern and machine embroidery brand. Kris also stays busy as the site manager of 
Crissy is the founder of 
Lisa is a generally content (who said generally - don't get her started!) 30 something living in London, who amongst other things sells everything you might need to make unique and lovely handmade handbags at home from her online store 
When I sell at a craft fair, I try to include a kid friendly item in my product selection to draw families to my table. In German they call that Quengelware, (whiny products) why else do you think candy displays are at 1.3 meter height at checkout counters.
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Hahahaha… Candy is an attention getter at any age! I’ve seen lots of people display bowls of candy at craft fairs and those that do ALWAYS have the crowds of people looking at their products!
We have a lot of fun with our teen and tween customers. They give great feedback and are really honest about what they like and don’t like. It’s refreshing! Truth is, everyone likes something for free or something inexpensive.
Whenever I do a show, I try to have inexpensive, fun things for sale too. I teach sewing, but hadn’t thought of trying daycares- good idea. Thanks!
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