Sparkplugging is starting a new tradition called ‘Spark an Idea Thursday’. Each week we’ll be sharing some great ideas for a topic of interest to our readers. We invite you to grab our image and carry the tradition through to your own blog! If you do, please link back to this post so we know where you were inspired!
Customer service is crucial in any line of work. But I’d also add that customer appreciation is a key ingredient in providing the first. Today I am going to share just a few, simple ideas of what you can do show appreciation towards those who give you business as well as why showing appreciation to those who work with you is also of great value.
And to help guide us through, I’m going to give a simple acronym that will mean a lot more by the end of reading this post. When it comes to customer appreciation, I say, “GO & DO!”
G- GENUINE APPRECIATION: One fact of life is that everyone appreciates being appreciated. And when that appreciation is genuine and sincere, then it can move mountains. Not trying to be overly dramatic, but I say this because it can’t be over-emphasized too much. Being very specific in your comments helps the other person to know that you really noticed something special and you wanted to share that with them. Chances are that because of what you have shared, the customer, co-worker, or employee will be that much more likely to continue doing great things because they know that YOU know them.
O- ORGANIZE A SYSTEM: You want to organize a system in your business which puts customer service and appreciation your #1 priority. You can have the best marketing system in the world in place, the greatest products, etc…and yet, if customer service fails, you will fail. Gaining a reputation in your industry of superb customer relations will leap you to the forefront. So do whatever is necessary to make sure that you can manage a great system of service with a smile. 
and now…. DO!
D- Deal Effectively: The dictionary tells us that the word effective means “adequate to accomplish a purpose; producing the intended or expected result.” Another meaning includes, “producing a deep or vivid impression; striking.” I like what both of these definitions say when it comes to customer service. No matter the circumstance, it is always important to put yourself in “someone else’s shoes.” When dealing with an issue that comes up with a customer, always take a deep breath and think for a moment, “What would I do if I were in their position? How would I feel?” Then find out what may have gone wrong and do everything you can quickly and effeciently to help resolve the issue.
It reminds me of a time when a customer was very upset and wrote to YouCanMakeThis.com about a problem she was having with a download. The email sent was, let’s just say, “less than nice” in every way. Kim, the owner of YCMT, rather than being on the defensive side, decided that a phone call to the customer could be an effective way of helping her. Sometimes email can be very ineffective because of the time lapse and misunderstandings through writing. At the beginning of the conversation, this customer was extremely upset. Kim listened. She asked further questions. She helped her resolve what was occurring and even offered her a free product for the hassle it had caused her. I sat back and just admired the way Kim handled the entire situation….and I learned a lot from it. By the end of their phone conversation, they were both laughing about “mom stuff” and an hour later, the customer was sending photographs to Kim of her new babies! Talk about effective.
And finally…
O- Opportunities All Around You! Indeed, there are opportunities all around you to show your appreciation! Take advantage of every one of them! Offer discounts or other special offers to repeat customers. Write a personal email to thank them. With those who work for you, perhaps make an “out-of-the-blue” phone call to let them know what a great job they are doing and ask them for their input with how the business is going and what ideas they might have to help. Send a thank-you note in the mail along with a giftcard to ice cream for their family at the local ice creamery. What a fun surprise! No need to wait for a birthday or other special occasion…just do it and the smile will last for days for both you and the person on the receiving end!
So what do you think? I’d love to hear your thoughts as well as other ideas you might have for showing your appreciation!
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Kris is a fun and crafty mom of four. She expresses her creativity as the owner of Jesse Kate Designs, a sewing pattern and machine embroidery brand. Kris also stays busy as the site manager of 
Crissy is the founder of 
Lisa is a generally content (who said generally - don't get her started!) 30 something living in London, who amongst other things sells everything you might need to make unique and lovely handmade handbags at home from her online store 
These are great tips, I’ll be linking.
I’ve done that a few times – pick up the phone to call. There comes a time when *some* issues need to be resolved as ‘in person’ as possible. In Tim Ferris’ book the 4 Hour Work Week, he says (this is just off memory and may not be accurate) if an issue requires more than 3 emails to resolve then it’s time to pick up the phone. I so agree with that and have taken it to heart.
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I give gifts to my clients that I have made, at the end of a job, to show my appreciation. I also send these gifts when I sell online. I also have a referral policy in which I give a gift certificate to any of my clients when they refer my business to someone else. Getting things done ahead of schedule, doing pick ups and drop offs, anything I can do to make the client really happy!