Comments on: Writing good shop newsletters

By: Smelly Chick’s Online Soapmaking Resource » Writing Better Newsletters

Tue, 06 Jan 2009 12:05:39 +0000

[...] read a post on Craft Boom about writing better customer newsletters and it got me to thinking about the real value in [...]

By: Jacqui from Mee a Bee

Jacqui from Mee a Bee — Wed, 10 Dec 2008 03:55:12 +0000

This is great Lisa. So far I have set up free lists for newsletters but then I was unsure what to write or offer. Thanks for these excellent tips.

Jacqui

By: Susan Payton, The Marketing Eggspert

Susan Payton, The Marketing Eggspert — Wed, 26 Nov 2008 13:39:24 +0000

Lisa-- Send your emails in the a.m. wherever your recipients are. If they're in the UK, use your local time. Susan Payton, The Marketing Eggsperts last blog post..Rednecks on TV: Kay Jewelers Finds a New Way to Market

By: Lisa Lam

Lisa Lam — Wed, 26 Nov 2008 09:09:49 +0000

@ Susan Payton, The Marketing Eggspert: Thank heaps for your great tips. I'll certainly be using them myself. Is the a.m USA time?

By: Nicolette Tallmadge

Nicolette Tallmadge — Fri, 21 Nov 2008 23:19:21 +0000

I've been doing newsletters for my blogs for a while. I mainly do monthly or weekly articles and tips and also include special offers with each issue so that subscribers get something useful along with a sales pitch from me. I used to use Constant Contact, but since I have more than one newsletter, I use a program installed on my website called OEMpro. It works beautfully! Nicolette Tallmadges last blog post..Craft Resources: Two Business Resources for Artists and Crafters

By: Laura Bucci

Laura Bucci — Thu, 20 Nov 2008 17:41:05 +0000

I've also been using Vertical Response for several months. I like that reports allow you to see if people unsubscribed, opened or clicked on links and which links they clicked on. I haven't yet seen any rewards from having a newsletter. In my last one I added all my past Etsy customers and apologized for adding them and let them know they could easily unsubscribe. No one has unsubscribe yet, so that's a good sign. Laura Buccis last blog post..Felted Flower Pin in red and orange (pin no. 81)

By: Amy

Amy — Wed, 19 Nov 2008 09:34:04 +0000

I’ve had ‘do a newsletter’ on my ‘To Do’ list for the past year, but just haven’t gotten around to doing it yet! All these ideas are fab though Lisa, so I’ll definitely get on to it in time for the launch of my new website in February! As Julie said – it should be a great marketing tool to get people onto my new site! xx

By: Melanie

Melanie — Wed, 19 Nov 2008 01:49:56 +0000

I have a mailing list but have to confess to not making the most of it. Once I’m working in my business full-time I do plan to use it more and it’s great to have the numbers there.

I’ve mostly used it to either hold mailing list exclusive sales or let them know about a sale that I’m having. I’ve always had a good response in those times.

I’ve just signed up to your mailing list too

By: Susan Payton, The Marketing Eggspert

Susan Payton, The Marketing Eggspert — Tue, 18 Nov 2008 17:26:51 +0000

I create newsletters for my clients. I use Constant Contact (cheap and dummy proof). My suggestions are include an article on your industry (can be one of your blog posts), interviews or news on your company, links to your site and blog, and a special offer, like you said. Also only send them Tues-Thurs in the a.m. to get the best open rate! Susan Payton, The Marketing Eggsperts last blog post..The Death of a Franchise: 5 Lessons Learned

By: Lisa Lam

Lisa Lam — Tue, 18 Nov 2008 15:09:13 +0000

@ Julie: Oh wow! That's really great to hear. I'm glad that it got such a postive response from your customers

By: Julie

Julie — Tue, 18 Nov 2008 15:02:41 +0000

I also signed up with Vertical Response a few months ago. I sent out my first email to my customer list and the response was great. At my show last weekend, many customers commented on receiving an email from me and how much they appreciated it. I offered a giveaway through the email to encourage customers to visit my blog and etsy shop. It’s a great marketing tool.