People also tend to trust those who are just like them, instead of trusting those who have more experience, or who are further down the path they are wanting to travel.

It’s the difference between taking car repair advice from someone who owns a car just like yours — or taking advice from someone who has spent the past 10 years working on cars just like yours and has been under the hood of hundreds of those cars.

People like to take recommendations from people they trust, but the people they know and trust don’t always know all that they should about the advice their giving, do they?