No matter how you spin it, our business is about branding. Even if you do not have an eBay or eCommerce store, you still should concern yourself with building an image and a brand. It contributes to enhancing your professional image and therefore to enhancing the trust your customers hold in you.
One of [...]

Okay.  Finally - the “How To” title that I promised!
By now you have come up with several product ideas.  Hopefully, you started with a market and discovered their needs – checkout my article on Choosing a Market First if you missed it. 
There are three main components to understanding the potential success of a product or product line. 
1. [...]