Have you ever joined an online group and saw the other members promoting particular businesses to each other? For example, a handful of cloth diapering businesses are promoted over and over again on some of the mom forums I’m a member of.
If you’re one of the busineses promoted often by your online group, you know [...]

Sparkplugging is starting a new tradition called “Spark an idea Thursday.” As part of this tradition, I’ll be sharing with you my experiences and interpretations for each week’s topic for those of you who sell products or services online.
I invite you to grab our image over there to the right and carry the tradition through [...]

Less than a decade ago, only a handful of baby sling and cloth diaper retailers sold their products online. At the time, a brand new work at home mom could setup shop, tell her closest 100 friends on a message board full of moms that she was in business, and immediately be overrun with orders.
Today, [...]

No matter how you spin it, our business is about branding. Even if you do not have an eBay or eCommerce store, you still should concern yourself with building an image and a brand. It contributes to enhancing your professional image and therefore to enhancing the trust your customers hold in you.
One of [...]