My co-author Jenn recently advised eBay sellers to diversify in order to recession proof their eBay businesses.
I’m not an eBay expert, but I imagine that with the built in audience at eBay, diversifiying is sound advice.
But will this work for a small ecommerce business? Probably not.
Unless you’re a Fortune 500 company, there’s a good chance [...]

No matter how you spin it, our business is about branding. Even if you do not have an eBay or eCommerce store, you still should concern yourself with building an image and a brand. It contributes to enhancing your professional image and therefore to enhancing the trust your customers hold in you.
One of [...]