On items that are more expensive and new, it can be a challenge to set a price point. For those, it is best to list them to your eBay store, setting the price you need to ensure a profit. Don’t be discouraged if something does not sell right away. Sometimes it may take a while, especially if you purchase your merchandise off season – like clothing, for example. Personally, I feel more comfortable setting a store price and letting the right person snatch it up knowing I made a decent profit!
Another option is to check the Want-It-Now posts and do a completed listing search on eBay, you’ll be able to narrow down your price point this way. If you see the ending price for an item you have in your store going high on auction, then that is the time to switch if from a store item to an auction if you like auctions.
If you specialize in a specific brand study their sale prices from season to season. For example, on some high end clothing lines, you’ll see a drop on some items, but not enough make a set. What I mean by that is, the pants will get marked down one week, then the matching shirt another. Do I wait to purchase the shirt and pants together? Nope. Because I know I can sell it as a complete set! I will pay 50% off retail to complete the set or I may lose the oppurtunity to get the size I want. Always buy accessories to make the lot more appealing – don’t forget the matching socks! Usually this means you will need to sell your completed outfit for about 30%-35% off retail.
The key to selling items high end items is your eBay store. That is where I make a ton of my profit. Doing research on the items in your store and knowing when to launch them is key to those super high auction prices that you see other sellers getting.
There are so many factors into listing to your store, auctions, and fixed price – it’s best to find out what is working for you. This could differ for each of us.
Once you find your groove, you won’t look back!
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Jenn Cangelosi is owner of 
Good ideas! I never sold retail myself, but I did sell antiques/etc. on eBay – the key there for beefing up the final price was to get the word out where potential customers gathered (in my case, it was finding those people who adored Gone with the Wind). I ended up selling a book I had bought for one dollar for $150 instead.