Try Something New to Revitalize Your Freelance Business during the Holidays

This week we’re looking at a variety of ways to make sure that your freelance business doesn’t fizzle during the holidays. We’ve talked about how having steady clients throughout the year can make a big difference as it draws to a close. We’ve also talked about how you can give clients a discount for booking in advance and thereby ensuring that you have projects on your calendar in December.

Another option for creating business at this time of year is to consider opening yourself up to new types of projects. Perhaps you’ve spent a lot of time this year writing SEO articles, and you feel kind of “safe” doing that. If your clients start to neglect their websites a bit this time of year, then the work might dry up. Why not look for other gigs that can utilize your skills. Look at job listings you would normally skim over. You might even find a new niche that really works for you. If not, you’ll at least open your options for work during the slower times.

If you normally focus on bigger projects, like books and info products, consider putting that knowledge to use by answering ads for article writing. This works the other way, too. If you usually write articles, why not consider bidding on an ebook? If you have experience proofreading websites, you might consider taking those skills to print media.

Basically, the idea is to step outside of your comfort zone a bit. That can be really hard to do, and we often need some sort of external motivation to give new things a try. Perhaps a holiday-induced slump in your freelance business is just the kick in the pants that you needed.