Taking Our Own Advice (and that of the Marketing Professionals)

Quite some time ago, I let it slip that our freelance business was embarking upon a new marketing adventure. At the time, I also more or less promised we’d fill you in when the time was right. Well, eight weeks later, we’re finally ready to unveil our latest endeavor.

Today marks the official launch of The Nonprofit Perspective. Since I worked so hard on the About page, I’m going to copy and paste a description from there.

“The Nonprofit Perspective is a special project of the Berry-Brewer Freelance Agency. This outlet allows us to combine our love for writing with our passion for social justice. We are striving to create an open, informative space that can act as a starting point for nonprofit professionals who want to grow themselves and their organizations. It helps if you like to laugh, too, as we try not to take ourselves too seriously around here.”

So, the big question: Why are we starting (yet) another blog?

• We really do love the nonprofit world. We understand it, we appreciate it, and we want to support it.
• Nonproft organizations are our “niche” market, and we want to establish a presence there.
• We want the decision makers in nonprofit organizations to realize that we know what the heck we’re talking about.
• We also want them to hire us when they need writers.

Let’s say you’re the Development Director for a nonprofit organization, and you have a big direct mail campaign coming up. Who would you rather work with: Joe Blow & Co. who you’ve never heard of, or those personable, knowledgeable ladies over at Berry-Brewer? And did you know that their company focuses primarily on nonprofits? And that they have personal experience in the field? And here are examples of their writing skills right here on this blog . . . I should hire them for to write the direct mail piece.

At least, that’s how we’re hoping it will go.

We know the blog isn’t perfect. We hired iDesign Studios and then totally hog-tied them by making them tweak an existing template rather than crafting something even more spectacular from scratch. So, thanks, Selene, for working within the parameters we had to set. We’ll certainly be keeping you in mind when it’s time to create something a little more “our own.”

We’ve been working hard on the new blog, and we know the work’s only just begun. We’re really excited, though to be able to combine our passions and interests in this way. Isn’t that one of the best reasons to work for yourself?