Advertising can be mundane, but it doesn’t have to be. Now and then I come across an ad that just makes me stop and admire it. Take this Parisian Heinz ad series. It just makes me smile, and yes, want to eat lots of ketchup. We’re used to ads and commercials for ketchup that show [...]

Step Away From Your Business!
Why Sometimes You’re Not the Best Person to Get the Job Done.
As an entrepreneur, you wear many hats. If you’re like me, you handle sales, billing, accounts payable, marketing AND the product (in my case, writing). Why do we do this? Partially because we feel we can’t afford to pay someone [...]

5 Characteristics of Marketing 2.0 and Why You Should Care
If you follow my blog (and I understand there actually are a few of you who do), you hear me talk about Marketing 2.0. You heard it here first! I want to break it down into its most basic form so that you can better understand [...]

Business Week has a story on Marketing via Social Networks
Intrafocus covers why Rebranding doesnt have to mean reinvention.
Pierce Mattie has an article called which discusses why Burger King is the King of Marketing
Rebranding the World has a Rebranding Contest for Berkshire Hathaway
-Susan
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When Rebranding is Your Only Saving Grace
I find myself watching commercials lately, not fast forwarding through them. The difference is, I’m doing it on my computer, and I choose the ones I want to watch. Marketing 2.0 at its best.
Anyway, the commercial I’m watching is from Burger King. The company, which has changed hands several [...]

I’ve Seen the Future of Marketing and I Can’t Wait!
Check out this article about how Toyota in Greece used interactive internet marketing to engage their customer base. They held a contest, awarding winners with the opportunity to test drive the new Auris for a week, in return for writing a blog entry, complete with photos [...]

Many companies don’t believe they have anything newsworthy to tell the world about. They couldn’t be more wrong. Every single business has something that’s worth putting into a press release. It’s just a matter of looking at it the right way.
Your news doesn’t have to be earth-shattering. It might not even matter to anyone outside [...]

Marketing Mix
I have an MBA, so of course I can rattle off the elements of marketing mix at the drop of a dime. Okay, I lied. Let me drag my marketing book out from under the futon, rescuing it from rabid dustbunnies.
To the very technical, a marketing mix consists of:
Price
Product
Promotion
Placement
We all know these are important. [...]

A Free Picture is Worth More than a Thousand Words

I recently read an article about the popularity of iStockPhoto.com. It’s a site where you can buy royalty free photos, illustrations and videos to use in marketing, on websites, or any way you please. Then, when I was reading John Jantsch’s Duct Tape Marketing Blog, I [...]

Mark Merenda posts 11 reasons Attorneys don’t market
Implans.com has an article on combining email marketing with other types of marketing.
Simon Shandler has a good article on Disruption Marketing at his site.
Crystal at Associated Content has an article on business gift giving.
Lastly, here is an article on how Dove is branding from the bottom up. [...]