Like me, you likely can quote any number of retro commercials from the past 20 years. Do these ring a bell?
How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop? (I distinctly remember trying to answer this question myself)
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This is a shame, because their competitors are indeed moving into this technolosphere. Ironically, it seems that consumers or end users are more embracing of social media and technology when used in marketing than businesses are. Here are some reasons I believe businesses are afraid to adopt new technology in their marketing efforts.
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Even as a marketer, I can’t deny that the best form of advertising is word of mouth. Think of all the times someone has told you about a great restaurant or store, and how many times you followed up on that referral. When you hear good things from a trusted source, no form of advertising [...]

I’d like to deviate from my usual discussion on marketing to discuss being an entrepreneur. This post will also serve as my entry in The Women’s Entrepreneur Coach’s contest for 3 months of business coaching (ladies, I encourage you to enter as well).
I’m supposed to answer the question:
What excites and inspires you most about growing [...]

When Sex Shouldn’t Sell: Taking Corporate Responsibility in Marketing
You may have heard about (or seen) Hardee’s commercials featuring a strip-teasing teacher, Paris Hilton washing a car, or a woman putting her fist in her mouth and wondered exactly what the burger chain was selling. The company has been getting a lot of flack for its [...]

We all hate commercials…unless they make us laugh. Then we tell everyone we know, effectively making those commercials work through word of mouth. Here are a few I think are noteworthy:
* Domino’s Dessert Pizza. It’s plain silly, but the dessert mustaches just put you at ease and make you laugh!
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Why Your Business Should Blog
I realized that even though we had the week-long Blogging & Your Business event, I’ve never actually taken the time to explain why I believe your business needs a blog. I frequently pitch blogs to my Egg Marketing customers, so it’s apropo that I post my reasons.

I talk a lot about [...]

Marketing That Works: the Followup
While at first glance, customer service may not appear to be part of marketing, it is. Everything your company does to promote itself falls under marketing. Following up is one of the key pieces in good customer service. Whether it’s after a sale, after meeting for the first time, or even [...]

Egg Marketing’s Affiliate Viral Marketing Campaign
If you’ve been reading my Blogging & Your Business series from last week, you know that I’m interested in promoting business through blogging. I took copious notes from our panel’s responses, and would like to announce Egg Marketing’s Affiliate Viral Marketing Campaign. I’d love to get my blog readers involved, [...]

10 Show InterviewUploaded by FamousIn31Days
Last week I wrote about viral marketing. It’s everywhere. Then I read an article on Problogger about John Gerard, a man who is determined to become famous in 31 days. His ultimate goal is to get on The Tonight Show with Jay Leno. He’s trekking across the country, from New York [...]