It’s interesting trying to research something before it’s officially defined (Web 3.0). I remember not long ago doing the same for Web 2.0 and now it’s fully upon us. But for those of you who just don’t plain understand what these numbers signify, let me try to break it down (and hey, I can’t be [...]

Wendy Piersall of eMomsatHome posted an enfuriated post about her friend Karen Putz AKA Deafmom and how she was denied service at Steak and Shake’s drive-thru because she is deaf.
Wendy is demanding an apology from Steak and Shake’s CEO Alan Gilman. I completely agree.
Here’s what Steak and Shake will do if it cares about its [...]

My virtual pal David Meerman Scott has done it again. If you recall, I interviewed him a few months ago about his latest book, The New Rules of Marketing & PR.
Now he’s got an ebook out on Viral Marketing called The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free. Once again, [...]

Last week I told you about a great new tool I’d discovered: HubPages. It’s essentially an article marketing site, with a few unique features that make it stand out from the rest. I decided to put it to the test and see if the hype was true.
Day 1.
Signed up for HubPage account. Created first hub, [...]

If you read my Getting The Most Out of Your Marketing series, you know the importance of having a call to action. Something that stimulates people to get up and go buy your product. Here are some great examples of how this tool turns people into customers.
I love infomercials. I love how they show [...]

My dear friend Boca Beth gave me the great idea to introduce you to people/companies I love. I hope you’ll check them out, then post (here or on your own blog) your favorite people’s links to share with the world too!
People and sites you should know and love
Boca Beth
Wendy Piersall of eMomsatHome
Coach Rhonda
Liz Strauss at [...]

I’ve been a little quiet here. That’s because after a slow December, things are really picking up for Egg in 2008! But also, in response to a resolution, I have been reading ebooks, watching webinars and doing my own research to polish up on certain topics.
One in particular:
social media and networking. Now, I’m [...]

So you’ve told the reader what’s in it for them. You’ve included a great offer. Now what?
“Call now and we’ll throw in an extra Ginsu knife absolutely free!”
“Act now! Quantities are limited!”
“Discount good through January 30.”
“100% money back guarantee for 30 days.”

You need a call to action. Something to stimulate your reader to get off [...]

You’ve written beautiful marketing copy. You perfectly describe your product, including benefits to the customer. You draw in the reader. And then it ends.
No one calls. What’s missing?
You forgot your offer.

Every piece of marketing collateral needs an offer. You can tell your readers how great your product is, but if you don’t give them an [...]

This is the first in a series of posts I’d like to offer that address how, with the right elements, you can turn an ineffective marketing campaign into one that gets results.
You’ve heard it before: the basis of your marketing should answer the question from your potential buyer:
“What’s in it for me?”
It’s the truth. You [...]