Remember Rick Astley, the one-hit wonder of “Never Gonna Give You Up?” from the ’80s? He’s now the inspiration of a series of bizarre happenings around the world, both online and in the street.
According to this article from the LA Times, there has been some serious “RickRolling” going on. Huh? Do what?
Say you’re on your [...]

by Natalie Grbic
We have all heard of the traditional marketing mix: product, price, place, promotion. All four of these elements communicate your firm’s capabilities and image to customers and influence customer satisfaction with the firm’s products and services.
Now I bet you haven’t heard of the “Expanded Marketing Mix for Services.” These are additional variables [...]

While I love free things, I find that most free teleconferences don’t offer much. However, I am really excited about this upcoming free call with Seth Godin. Now I can’t assume all of you are marketing nerds like I am, so let me tell you who Seth is. He’s the current rock star of internet [...]

written by Natalie Grbic
Exposure, attention, and perception. These are three basic processes of marketing, and are worth developing so you don’t alienate your target audience at this basic level. All three are necessary conditions for successful communication. Played right, they’re also your opportunity to stand out in a crowded marketplace.
Exposure is the process by [...]

Anita Campbell of Small Business Trends has released her free ebook, 101 Marketing Secrets. This ebook is chock-full of great tips on social media, selling, relationship marketing and more. Look for tips from the top marketers and bloggers in the industry, including Seth Godin, Brian Clark of Copyblogger and…lil’ ole me!
Get your free copy now!
-Susan

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For someone who’s all about the next wave of technology I sure am slow to adopt. I didn’t like ebooks. I had no urge for a Blackberry. I hated sales letters. But I have converted on all fronts. Hallelujah.
So today’s topic, kids, is sales letters. What are they? Essentially they’re copy that convinces someone to [...]

Natalie
As marketers, why should we worry about ethical issues? Our job is to promote our product and to make sure that consumers buy it, right? This is true, but there are limits. There’s a fine line between respecting consumer rights and selling what you are paid to sell.
As marketers, we attempt to promote a product [...]

I make certain assumptions about my readers. I assume that because you’re savvy blog-readers, you’ve at least heard of YouTube. If you haven’t, YouTube is the primary source for videos posted online. Anyone can post a video: music video, animation, product demonstration…the possibilities are limitless.
Videos and Your Business
So, how can you take advantage of this [...]

As promised, here is my interview with Joan Stewart, The Publicity Hound. First let me give her a brief introduction. Joan worked as a newspaper reporter and editor for 22 years. She left to start her own business consulting in public relations in southeast Wisconsin. This being the mid-nineties, she quickly realized she could reach [...]

I’m introducing a new weekly post from my Marketing Associate, Natalie Grbic. Natalie is studying Marketing at the University of Central Florida, and will present the topics she’s studying in marketing, while I will follow up with real-world examples. Hope you like it!
Natalie
As marketers, why do we need research? This was the first question my [...]