If I hadn’t gone into marketing, I probably would have become an event planner. I love trade shows and conferences. I think they’re fun, and marvel at the work put into planning them. As I did end up in marketing, I appreciate the advertising potential businesses can get by either attending or sponsoring at a [...]

Hey all you entrepreneurs! Sparkplugging has even more great resources for you! We recently partnered up with the Presidential E-Government Business Gateway Initiative website. What does that mean for you? Great resources for small business owners without leaving the comfort of your Sparkplugging Sofa!
Every Monday we’ll be kicking off the week with articles written just [...]

I really like my Egg Marketing business cards. They’re simple and cute, and have gotten a lot of comments.

But since I was headed to BlogHer 08, I decided to get new cards just for my blog. I came across Zazzle, which had these neat, slim cards. I knew I’d stand out with them!

But then I [...]

I know you’re sick of these posts surrounding BlogHer (I actually wrote them all on the plane ride back from San Francisco but am trying to spread them out) but I’m still processing all the lessons I learned.
I’ve been blogging for a little over a year. I recently joined the Sparkplugging community, and I’m glad [...]

I recently interviewed Jill Lublin, Author of Get Noticed… Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself, and this is one stop on her blog tour. Enjoy!

What are 3 tips you have for helping people overcome discomfort in a networking situation?

1.  Be pleasant, friendly, and fun – [...]

Last week I was at a blogging conference, BlogHer 08. The marketing and advertising around me was mind-boggling. And the shwag. Oh, the shwag! But that’s another post. Big corporate sponsors like Quicken and Microsoft spent thousands of dollars trying to get our attention. But you know the marketing that impressed me even more? This:

Now, [...]

Attending BlogHer 08 reinforced what I already knew. Bloggers are the up-and-coming channels for media messages. At my marketing company, Egg Marketing & Public Relations, pitching press releases and product reviews is part of our process. A lot of my clients are still stuck on the idea that their news will make the Wall Street [...]

I am proud to say that I am part of the upcoming SparkplugU, which offers training for work at home workers. There are some amazing classes being offered, including:

Write Press Releases to Grow Your Business ($19.95 for a single 1.5 hour session) Mine!
Podcasting Bootcamp – Strategy Through Implementation ($39.95 for 4 sessions) This [...]

The second session I’m live blogging at BlogHer 2008 in San Francisco is about open source participation on Drupal and WordPress. Here’s the description.
Hopefully our panel on why you should get involved with open source will leave you convinced you want to get started…like yesterday. If so, this panel will take it to the next [...]

Today’s first blogging session is on pursuing your passion. Here’s the agenda description:
BlogHer’s recent survey data indicated that the majority of women bloggers have been at it for three years or less. Do you see yourself blogging for life? And if so, how will you escape blogger burnout or, perhaps worse, boredom. Join some women [...]