Throughout the BlogWorld Expo, we heard the phrase “join the conversation.” I want to share what I learned with all of you, because it’s important to understand this when you’re developing your marketing strategy.
Marketing is no longer about one source (a phone book ad, a commercial, etc) broadcasting to many. You know this as well [...]

I recently interviewed the author of Email Marketing for Complex Sales Cycles. We discussed email, spam and how to succeed at email marketing.
Marketing Eggspert: Why do you think some people send spam emails, ruining it for everyone else?
Winton Churchill: The vast majority of all spammers do it for financial reasons.  Unfortunately they’re able to convince [...]

So as I’m walking the streets of Las Vegas during BlogWorld 2008 with my Sparkplugging pals, we’re bombarded by people peddling flyers for strip clubs. And I’m thinking, “Wow. They really need to rethink their target market.”

For every 1,000 flyers they distribute, maybe what, 3-5 people buy in? The Las Vegas Strip is full of [...]

I have so much to share with you about what I learned at BlogWorld. About Twitter. About Facebook. About networking. About bootie brokers. Right now I’m swamped under a pile of notes and backup work. But I’ll get to tell you everything so don’t you worry.
In the meantime here are the interviews I did of [...]

I came across this amazing post by John-Paul Micek about Jimmy Choo shoes, and how they justify charging $1200 per pair.
Here are a few of the things I picked up that should stimulate you to read it to see where your product fits in:

For some products there is what Micek calls “tribal marketing.” There is [...]

Say you have a press release and you have two options. You can send it to the Oprah show and pray every day that they choose you to be on the show OR you can distribute your search engine optimized press release using a distribution service, knowing it will definitely reach a wide variety of channels online, including Yahoo!, Google, RSS feeds, blogs, journalists and others who may want to interview you further or write about your release on their websites.

But here’s a company that’s going one step beyond the traditional trade show booth. Epson is sending us out as its own “Epson Army” to do what we do best: blog.

Time is an often overlooked factor when it comes to the cost of marketing. While with an ad you essentially pay for an account manager or designer to do all the work, with social media, you have to put in your own time.

If you know anything about press release distribution services, you know not all are created equal. I used to use Marketwire for Egg’s clients, but found them too costly. Plus they base their distribution on geography, which is pretty much irrelevant in today’s era of online PR. I mean, really. The New York Times will [...]