I thought for Halloween I’d throw some interesting facts about the marketing and sales on Halloween products.

I made a special video just for you! I show you how to create an elevator pitch at a social networking event.

You have probably seen examples of cobranding without realizing it. Look in your wallet. You probably have (too many) Mastercard or Visa cards that have teamed up with your favorite airline, store, restaurant, sports team…the list is exhausting.

I love coming across interesting marketing campaigns. While I’m not into sports, I had to give Gonzaga Athletics out of Spokane, Washington, props for their unique viral marketing campaign.

What I love about it is that it’s interactive. If you’re an Eggspert fan, you know interactivity is one of the five points I use to define [...]

I am happy to announce that I am starting my next book! The tentative title is Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success, and it will go into how to use internet marketing and social media tools like Facebook and Twitter to grow your business!
I didn’t plan on writing another print [...]

I’ve told you and I’ve told you: blogs ain’t no joke. They’re an amazing resource to get the word about your product out there. And now I’m not the only one who says so. Each year Technorati writes a State of the Blogosphere Report that tells you exactly what’s going on in the, well, blogosphere.

What I love about Marketing 2.0 is the great ideas that sprout up. Take Peter Shankman’s Help a Reporter Out. Here’s a guy who had great contacts in the media on one side, and business owners who are experts in their industry on the other. He created a system that lets the two work together.

So I was sleepily pumping gas at my local 7-Eleven (it’s $3.44 a gallon in Orlando if anyone cares) when I saw an interesting promotion above the gas pump. 7-Eleven is getting into political marketing with its 7-Election 2008 campaign.

A friend recently lent me a copy of The Origin of Brands by Al & Laura Ries, and I really enjoyed it. The book compares brands to Darwin’s Theory of Evolution. Here are some key points.

Small Business Trends put out a great post a few days ago called 5 Simple Ways to Get Paid to Build Your Brand. It’s worth reading. Here’s what I got out of it:

Make your logo and branding cool. That way people don’t mind advertising for you. I get shirts at blogging conferences because they’re just [...]