Do you really know who your target audience is? Please don’t say “everyone.” It’s important to drill down and determine exactly who buys your products and how they like to be marketed to. Today’s how-to will help you do just that.

Step 1: Make a list
Make a list of all the attributes of your ideal client. [...]

Hooray! Egg Marketing & Public Relations turns three today! I’m so proud of her growth. My baby girl has grown leaps and bounds since I hatched her three years ago.

Let me tell you Egg’s story.
After finding myself out of a job in investor relations, I started freelancing. I wrote a few press releases, then realized [...]

I’m embarking on an exciting marketing adventure for one of my clients, ioSafe. ioSafe produces fireproof and waterproof external hard drives, and hired me and a few other PR pros to boost its web traffic. So of course, we’re working with press releases and blogs, but then I had an idea.
What about a video?
I have [...]

Welcome to Spark an Idea Thursday.  Each week we’ll be sharing some great ideas for a topic of interest to our readers.  We invite you to grab our image and carry the tradition through to your own blog!  If you do, please link back to this post so we know where you were inspired! Spark [...]

If you’re like me, you network with other professionals, in the hopes of finding new clients. But what are you supposed to do after you meet the people and give them your card?

It’s important to get organized after the event. I know, I know, I’ve had business cards scattered all over my desk and not [...]

Welcome to Spark an Idea Thursday’.  Each week we’ll be sharing some great ideas for a topic of interest to our readers.  We invite you to grab our image and carry the tradition through to your own blog!  If you do, please link back to this post so we know where you were inspired! Today’s [...]

Check out my post on the product packaging from Code Nutrition!
[youtube]http://www.youtube.com/watch?v=zbKrNWfU-x4[/youtube]

If you have examples of good product packaging, leave a comment and we’ll discuss.

If you plan to use press releases to spread the word about your business, you first need a topic, right?

For some reason, this seems to be the hardest part for people. On today’s How to Tuesday, I want to help you decide on a topic for your release.
Why is it so hard to toot your [...]

Welcome to Spark an Idea Thursday.  Each week we’ll be sharing some great ideas for a topic of interest to our readers.  We invite you to grab our image and carry the tradition through to your own blog!  If you do, please link back to this post so we know where you were inspired! Spark [...]

My preschool age son recently discovered our car (named Arthur) is a Honda. He is now a Honda fan, and spots Hondas all over the place. He has eyes for no other brand. He is, in a nutshell, a brand evangelist.
So as I sometimes try to do, I decided to take some lessons on being [...]