Welcome to Spark an Idea Thursday. Each week we’ll be sharing some great ideas for a topic of interest to our readers. We invite you to grab our image and carry the tradition through to your own blog! If you do, please link back to this post so we know where you were inspired! Today’s [...]

Here’s this week’s How-To Tuesday post. It was inspired by the fact that I didn’t know what to write, so I thought, that’s a good topic!

If you blog or write articles to establish yourself as an expert in your field, you may find it hard to continually come up with interesting topics. Believe me, I [...]

I found an interesting article in my local paper recently. It said that the Federal Trade Commission is working on guidelines that bloggers and companies who compensate them for reviews will be under scrutiny for false claims or faiure to disclose conflicts of interest.
What that means is that if I write a review of a [...]

Congratulations to Kelly Walker, the winner of the Eggology giveaway!

I was recently contacted by the PR contact for Eggology, a company that sells egg products for people on the go. Now, normally I wouldn’t review food on my marketing blog. But the company happens to have a pretty good grasp of social media, so you [...]

Welcome to Spark an Idea Thursday. Each week we’ll be sharing some great ideas for a topic of interest to our readers. We invite you to grab our image and carry the tradition through to your own blog! If you do, please link back to this post so we know where you were inspired! Today’s [...]

Yet another fun-filled How-To Tuesday for you! Today I want to talk about Google Alerts. I’ll tell you: I get approached by companies all the time offering services that help me keep track of what’s being said about my company online, but nothing beats this free service.  You can get email alerts any time mention [...]

I schedule my blog posts in my Outlook to remind me to write them. Thing is, lately I’ve been ignoring those reminders. Things are topsy turvy right now, with my son being home with me and me simultaneously working on several very involved projects. Mea culpa.
I shoulder the guilt of disappointing my usually-quiet readers by [...]

I’d like to unveil a project I’ve been working on. It’s a tongue-in-cheek video for ioSafe, my client who makes waterproof and fireproof external hard drives.
I thought I’d take a playful approach to a technical item most think is over their heads. They’re actually incredibly simple to use. But I wanted to create a story [...]

I love, love, love social media. And I love even more those smart people who come up with smarter apps every day. Whenever I think I’m using the best, latest, greatest Twitter app,  another takes its place. So today’s focus: HootSuite.
First let me say that for someone who works on marketing day in and out, [...]

I was contacted by a representative from LotusJump, asking if I’d like to review their services. Curious, I checked them out. They offer a service that helps you improve your search engine ranking. No, it’s not one of those sites. You get a list of activities to complete in order to get more presence online.
For [...]