Here’s another post I wrote for Bill Stoller’s Publicity Insider.

If you have a blog, or have thought about starting one, you may only be thinking in terms of how your blog will help generate attention for your product or service. But have you considered working with other blogs to get publicity? If not, you’re missing [...]

I recently had this article published on Mashable.com. Read it in its entirety here.
With more than 300 million active users, Facebook is nearly the size of the United States in terms of population. In fact, odds are that you’re a Facebook user, perhaps using it to keep in touch with family and friends, with a [...]

I am so wrapped up at the conference I’m attending this weekend (Type A Mom) that I forgot to write my post yesterday. But that gives me a great topic for my branding post: working conventions. No matter what industry you’re in, there are conferences you can attend to learn more on your field and [...]

I had the chance to review So What? How to Communicate What Really Matters to Your Audience by Mark Magnacca. I’ve been chewing on it for a few weeks, because it gave me a lot to think about.

The key concept is that most people give presentations or pitches based on their own interests, not the [...]

I was inspired by a website today, and wanted to craft my post around it. The site is I Wear Your Shirt. The concept is that this guy (soon to be joined by another guy) wears a different promotional t-shirt every day. Companies pay for the privilege of him wearing their shirts. He also blogs [...]

Last week I shared my epiphany with you, that I’d finally found my niche. It’s like trying to tie your shoes as a kid. You keep getting frustrated because you can’t get there, and one day, magically, you can tie your shoes. Dos that make sense?
So each week I want to check in on Branding [...]

I wrote this article to be published in Bill Stoller’s Publicity Insider newsletter, but thought it was so good I’d share it with you too!
And yes I just realized this was a How-To Tuesday post published on a Thursday. Oops!

Anyone who does PR for a brand knows that getting the attention of the media is [...]

This is a sponsored post. I thought you should know.
British Airways just announced its Business Opportunity Grant program, which lets you, the entrepreneur, win airfare, hotels and shipping services for a year. They’re playing off studies that doing business in person is where it’s at, so they want to help you and your company do [...]

I’ve long been looking for my niche in marketing and PR. It’s been hard: I help with social media, press releases, email marketing, copywriting…no one thing has made me stand out, nor did one area bring in enough bacon to foresake the rest. While I will continue to offer all these services through Egg Marketing [...]

There’s been a quiet outlash by Facebook and others about companies like uSocial who are essentially selling Facebook friends to businesses looking for a wider audience. Facebook says the company, which adds friends for a fee, violates some of its policies. Once of which is not allowing a third party person to access another’s Facebook [...]