I’ve been reading All for One: 10 Strategies for Building Trusted Client Partnerships. Great book, by the way, if you want to learn how to be more of a partner or advisor to a business rather than just a vendor. In the middle of reading, I had an epiphany:
I am hanging out with the wrong [...]

Once upon a time, in a land not far away, reporters got the scoop. They received phone tips or faxes on hot stories. They drove to locations to interview people about these stories.

Flash forward to today. Stories come in via Twitter, Facebook and AP RSS feeds. Journalists are now hybrid reporters/bloggers. Their content is more [...]

I recently launched my How to Write Killer Press Releases e-course, but wanted to give you a little more meat in terms of writing releases that the media and your customers will sit up and take notice of.

Regular readers know that I talk about how to write a press release and what to do with [...]

My husband likes to pile up his dirty dress pants in an inconspicuous place and send me telepathic signals that they need to go to the cleaners. Today I found the pile and realized he’d need them before Monday (it’s Friday). Crap.
I rushed to our cleaners, not really hoping I’d be able to convince them [...]

Due to the fact last year’s Halloween Marketing is getting heavy hits right now, I thought I’d talk about Halloween and social media this year.

Are you familiar with trending on Twitter? Basically it’s what people are talking about right now on Twitter. It could be Kate Gosselin. The real Shaq. The economy. Halloween.
If you use [...]

This is a partially sponsored post. As in, I didn’t get paid cash but I got a free subscription of this product. Just wanted to say.
Until recently, I used BaseCamp to manage my projects for Egg Marketing. It was great, and I didn’t have a negative reason for switching…other than price. I came across Projecturf, [...]

I just finished reading Trust Agents by Chris Brogan and Julien Smith, so expect to hear a lot about it in the future. It’s the best book I’ve read since The New Rules of Marketing & PR by David M. Scott.

In the book, the guys talk about it being difficult to maintain authentic relationships with [...]

I published this article on Mashable.com this week and it got great feedback.
It’s clear that the public relations landscape is changing. No longer does emailing a journalist a press release always result in coverage on major news channels (there are exceptions, naturally, but the average business doesn’t get on Oprah). These days, journalists (and [...]

I wanted to write this post to make you aware of a growing wave of bloggers affecting change. It’s called Blog Action Day, and it’s an annual event designed to get people aware of a particular topic through blogs. I’ve participated in the last two.

This year’s topic is climate change. I tried to find a [...]

Video marketing is something I’ve just begun to play around with, but I recognize it as the next big thing. Trend Micro gets it. They recently released this hilarious video that has gotten them accolades, web traffic and new fans. Check it out.

The video was ranked #7 on AdAge’s viral video chart and quadrupled in [...]