A Twitter contact turned me on to this article about the Australian entity Tourism Queenland creating a social media campaign to promote a contest it held.
The winner gets to take care of a tropical island for a year. And gets paid.
Contestants created a buzz online, using social media sites and videos on YouTube. Creating a bigger following got 16 contestants out of 34,700 entries into the finals.
How great is that?
The company said that the $1.7 million spent brought in an estimated $110 million in global publicity. As you can see, social media is prevailing as a great way to reach a ton of people quickly and affordably.
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Susan Payton is the Marketing Eggspert, and owner of 
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