If you read my Getting The Most Out of Your Marketing series, you know the importance of having a call to action. Something that stimulates people to get up and go buy your product. Here are some great examples of how this tool turns people into customers.
I love infomercials. I love how they show a problem (tossing and turning) and the magical solution (special pillow). Commercials like this are great examples of a call to action. This one offers free bonuses if you “call now.” Note the magical music.
QVC can sell anything. It’s an enigma to me (sorry mom), but obviously they have great marketing people. Rather than give the air of desperation that an infomercial does, they simply pump the product and put a clock on the screen that tells you how long you have to buy the product before the price goes up. There’s no other explanation as to why anyone would buy this mouth exerciser!
-Susan
For even more information about calls to action, check out Bryan and Jeffry Eisenberg’s Call to Action: Secret Formulas to Improve Online Results.
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Susan Payton is the Marketing Eggspert, and owner of 
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