Comments on: Advertising That Works: Word of Mouth http://www.sparkplugging.com/marketing/advertising-that-works-word-of-mouth/ Marketing in a Web 2.0 World Mon, 16 Nov 2009 20:25:38 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Susan Payton http://www.sparkplugging.com/marketing/advertising-that-works-word-of-mouth/comment-page-1/#comment-3318 Susan Payton Sun, 23 Sep 2007 12:39:00 +0000 http://www.eggmarketingblog.com/2007/09/21/advertising-that-works-word-of-mouth/#comment-3318 Thanks Wendy! That should give my readers a good insight into how word of mouth plays a part of your promotion, but isn't necessarily the only channel. Susan Thanks Wendy! That should give my readers a good insight into how word of mouth plays a part of your promotion, but isn’t necessarily the only channel.

Susan

]]> By: Wendy Piersall http://www.sparkplugging.com/marketing/advertising-that-works-word-of-mouth/comment-page-1/#comment-3317 Wendy Piersall Sat, 22 Sep 2007 14:44:46 +0000 http://www.eggmarketingblog.com/2007/09/21/advertising-that-works-word-of-mouth/#comment-3317 Heh. Funny you should say that. You are correct, the site has grown nearly 100% via word of mouth, though I have bought PPC clicks and some very tiny ads to promote some revenue-generating products, but those goals have been for $$, not for traffic. At the same time, I have found that word of mouth can also run in "cliques". I have good brand awareness with bloggers and work at home parents who read blogs. But in order to break into other areas, like work at home parents who don't blog, I'm planning on buying advertising to break into the market. It certainly doesn't negate the need for word of mouth, in fact, as a small business, my advertising budget isn't big enough to penetrate a market on ads alone. I will do it with the plan that once a certain percentage of people in the new market know about my site, they will then start the word of mouth in their "clique" for me. At least, that's the plan. ;) Heh. Funny you should say that.

You are correct, the site has grown nearly 100% via word of mouth, though I have bought PPC clicks and some very tiny ads to promote some revenue-generating products, but those goals have been for $$, not for traffic.

At the same time, I have found that word of mouth can also run in “cliques”. I have good brand awareness with bloggers and work at home parents who read blogs. But in order to break into other areas, like work at home parents who don’t blog, I’m planning on buying advertising to break into the market.

It certainly doesn’t negate the need for word of mouth, in fact, as a small business, my advertising budget isn’t big enough to penetrate a market on ads alone. I will do it with the plan that once a certain percentage of people in the new market know about my site, they will then start the word of mouth in their “clique” for me.

At least, that’s the plan. ;)

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