As I’m shaping Egg Marketing & PR toward my new goal of focusing on consumer products, I realize I’m going to have to say no more. No to projects that aren’t a good fit. No to potential clients I know will be difficult to work with. This will be hard.

When I started Egg, I found [...]

I’ve written about measuring ROI in social media before, but I just found a great article on the subject on Mashable by Christina Warren.
She points to a really fantastic presentation by Olivier Blanchard, which I will also use here:

Olivier Blanchard Basics Of Social Media Roi
View more presentations from Olivier Blanchard.

Christina talks about goals, [...]

I’ve been thinking about pitches lately. Probably because I get a lot of them. And most of them suck. I trash those.
I get releases that are simply a cut/paste of a press release. That has nothing to do with my interests. Trash. I get endlessly long email pitches that take forever to get to the [...]

Facebook has some amazing applications that can help you be more efficient with your business. Before you invest money in developing your own app, see what’s out there to help you provide enhanced usability on your business’ Facebook page.
Networking

If you’re looking for a way to share your contact info with others, try the Professional Profile: [...]

I’ve been reading All for One: 10 Strategies for Building Trusted Client Partnerships. Great book, by the way, if you want to learn how to be more of a partner or advisor to a business rather than just a vendor. In the middle of reading, I had an epiphany:
I am hanging out with the wrong [...]

Once upon a time, in a land not far away, reporters got the scoop. They received phone tips or faxes on hot stories. They drove to locations to interview people about these stories.

Flash forward to today. Stories come in via Twitter, Facebook and AP RSS feeds. Journalists are now hybrid reporters/bloggers. Their content is more [...]

I recently launched my How to Write Killer Press Releases e-course, but wanted to give you a little more meat in terms of writing releases that the media and your customers will sit up and take notice of.

Regular readers know that I talk about how to write a press release and what to do with [...]

My husband likes to pile up his dirty dress pants in an inconspicuous place and send me telepathic signals that they need to go to the cleaners. Today I found the pile and realized he’d need them before Monday (it’s Friday). Crap.
I rushed to our cleaners, not really hoping I’d be able to convince them [...]

Due to the fact last year’s Halloween Marketing is getting heavy hits right now, I thought I’d talk about Halloween and social media this year.

Are you familiar with trending on Twitter? Basically it’s what people are talking about right now on Twitter. It could be Kate Gosselin. The real Shaq. The economy. Halloween.
If you use [...]

This is a partially sponsored post. As in, I didn’t get paid cash but I got a free subscription of this product. Just wanted to say.
Until recently, I used BaseCamp to manage my projects for Egg Marketing. It was great, and I didn’t have a negative reason for switching…other than price. I came across Projecturf, [...]