We were psyched. Epson had decided to sponsor us for BlogWorld, which meant we had an all expenses paid trip to Las Vegas! Being dutiful and frugal bloggers, we elected to stay in the Sahara.

Or as we now call it, the “Suckahara.”

A while back, Wendy Piersall, our Sparkplug CEO, wrote an amazingly popular post, Top 10 Internet Home Business Ideas You Can Start and Run in Your Underwear. Starting an internet business is one thing, but marketing it is a whole other animal. So I decided I’d piggyback Wendy’s post with some tips for marketing and promoting each type of internet home business.

My readers seem to like my press release posts, so I wanted to share some of my past posts on how to write press releases. If there are other aspects of online press releases you want to know about, please leave a comment and I’ll cover it!

If you’ve been reading my blog for very long, you know I’m a big fan of networking both online and in person:

Small Business Marketing Tip #5: Marketing Your business with Creative Networking and Volunteering
Small Business Marketing Tip #6: More ways to Market Your Business with Networking
More Networking for Your Business

But while I’ve done it [...]

If, a year ago, you had asked me what I thought of Southwest Airlines, I would have told you I did my darndest not to fly them. Checking in took forever with the crowds (a testament to their low prices), they herded us onto the plane helter skelter (some of us like order and seat [...]

Is cold calling part of your company’s routine? How’s that working for ya? Probably not so good.

Cold calls have been around since…well, probably since telephones. Why would you think such an archaic method would work for so long? Times are a’changing, my friends, and marketing ain’t what it used to be.

I’ve found it difficult to connect and really get to know my readers. I can tell you who I think you are. Feel free to disagree:

Small business owner or entrepreneur
Small marketing budget (or..budget? what budget?)
Want to do-it-yourself when it comes to marketing, but need a [...]

Throughout the BlogWorld Expo, we heard the phrase “join the conversation.” I want to share what I learned with all of you, because it’s important to understand this when you’re developing your marketing strategy.
Marketing is no longer about one source (a phone book ad, a commercial, etc) broadcasting to many. You know this as well [...]

I recently interviewed the author of Email Marketing for Complex Sales Cycles. We discussed email, spam and how to succeed at email marketing.
Marketing Eggspert: Why do you think some people send spam emails, ruining it for everyone else?
Winton Churchill: The vast majority of all spammers do it for financial reasons.  Unfortunately they’re able to convince [...]

So as I’m walking the streets of Las Vegas during BlogWorld 2008 with my Sparkplugging pals, we’re bombarded by people peddling flyers for strip clubs. And I’m thinking, “Wow. They really need to rethink their target market.”

For every 1,000 flyers they distribute, maybe what, 3-5 people buy in? The Las Vegas Strip is full of [...]