I know you’re thinking that 2010 is so far off, but it’s not. With the whirlwind of parties, potlucks and days off, the new year will be here before you know it. That’s why I’m working on my marketing and business plans for next year.

I have to confess: I’m a hypocrite. In the past, I [...]

Egg recently released a new whitepaper called The Importance of Connecting Brands with Bloggers. If you’re not already working with bloggers to expand your visibility online, I recommend you read it.
You know I’m all about bloggers. You know I’m a strong believer in the fact that they can help you find brand evangelists and new [...]

When I attended Type A Mom Con, I got to connect with Chef’s Requested, a company that produces really good steaks. I’d reached out to them for GiveDaddy, hoping to do a few giveaways with them. Gary Whetstone, the guy in charge of their marketing, was at the conference, which spoke tons about how his [...]

This is a Sponsored Post written by me on behalf of Sponsored Tweets. All opinions are 100% mine.
I’ve been working with Sponsored Tweets for a while now, occasionally tweeting out a relevant tweet for an advertiser. It’s painless, easy and lets me make a little bit of pocket change. Let me explain how it works.
Companies [...]

Regular readers know I’ve been working to brand myself as of late. That has included being a marketing resource online (Twitter, LinkedIn, Facebook), developing online courses on marketing, and of course, blogging.
One thing I swore I’d never do is teach. Blame it on my stint working as a preschool teacher. There’s just something about getting [...]

I recently wrote a tongue-in-cheek post about how to get your pitch trashed. I decided I’d draft a reply email that I very well may send the next time I get a horrible pitch. Here goes.

Dear [blank]:
Thank you for your untargeted pitch. I can see you don’t read my blog about PR and how to [...]

One excellent way to reach your audience is to sponsor a blogger to attend a conference that caters to your target audience. I didn’t write much about it here because I was acting on behalf of GiveDaddy, but I was sponsored by True Lemon to attend Type A Mom Conference a few months ago. I’ll [...]

I’m surprised it’s taken me this long to get around to reviewing Chris Brogan and Julien Smith’s Trust Agents. This book, which I read a few months ago, is so chock full of good stuff, I don’t even know where to begin.

Let’s start with the authors. As you regular readers know, I’m a big fan [...]

As I’m shaping Egg Marketing & PR toward my new goal of focusing on consumer products, I realize I’m going to have to say no more. No to projects that aren’t a good fit. No to potential clients I know will be difficult to work with. This will be hard.

When I started Egg, I found [...]

I’ve written about measuring ROI in social media before, but I just found a great article on the subject on Mashable by Christina Warren.
She points to a really fantastic presentation by Olivier Blanchard, which I will also use here:

Olivier Blanchard Basics Of Social Media Roi
View more presentations from Olivier Blanchard.

Christina talks about goals, [...]