I wanted to write this post to make you aware of a growing wave of bloggers affecting change. It’s called Blog Action Day, and it’s an annual event designed to get people aware of a particular topic through blogs. I’ve participated in the last two.
This year’s topic is climate change. I tried to find a way to tie this into what I usually talk about, but I came up empty, so I thought I’d just talk about how this initiative is spreading to over 6,000 blogs globally. Viral marketing at its best.
The fact that just about anyone who gets an email or Tweet about this event will participate speaks to the ability we have to affect change. And that it’s about social good, educating people about climate change helps us connect in a way we never have before on these types of issues. This year, the blogs involved are expected to reach more than 10 million readers. Can you do that?
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Susan Payton is the Marketing Eggspert, and owner of 
Hey Susan!
Somehow, perhaps due to video, the post looks smaller than what is expected from you as a reader. Now, you won’t do it knowingly. I know. But it is much talked about subject that it appears like that in this context.