Blogging & Your Business Day 3: Who Does The Blogging?

Once you start blogging, you’ll find it can take a lot of time if you don’t do it right. Many bloggers hire writers to write some posts, and some use guest bloggers to help them. Let’s ask our panel who does the blogging.

Are you the business owner AND blogger, or do you have an employee write the blog?

Dawud Miracle: I am a solopreneur, so I own my business and I do the work of my business. I do outsource mundane tasks, but mostly I do all the work. If you phone me for a consultation, for instance, I’ll be the one who answers the phone and you calls you back. If you send me an email, I’ll be the one receiving, reading and replying. I’m very hands-on with my clients and really like it that way. I have plan to include guest bloggers in the future, but I’m the one behind my blog.

Tammy Munson: Sometimes it’s me, sometimes it’s my VA.

Kevin Eikenberry: I am both. We have talked about other members of my team blogging, and we may do that in the future, but for now, it is just me, on both Kevin’s Blog and the Remarkable Leadership Book Blog. WE do produce some other content in a blog format (like the component of or weekly newsletter for example) and I don’t post those - someone else on my team posts them in a blog/RSS feed-friendly page.

Vikram Rajan: No, I write all my posts. Some clients want to work with employees and interns to post for them… which is not necessarily bad. But I feel our personality also shines through our blogging… it is a wonderful tool to grow and showcase our personal brand expertise. I suggest people blog personally, and perhaps ALSO empower others to do so.

Liz Strauss: I have three contributing writers, but I am the force behind what appears on my blog.

Beth Agnew: I write the blog myself.

Susan Payton: I write my posts and my husband (blog expert extraordinaire) does all the technical, crosslinking, seo, and posting.

Meet a Panelist

Vikram Rajan runs PersonalBrandMarketing.com, which offers personal brand marketing tips for lawyers, accountants, financial planners, real estate, and health experts. Additionally, his consulting firm provides 1-on-1 marketing advice and materials for self-employed lawyers, accountants, financial planners, real estate, and health experts. His business columns are published in over 15 off-line periodicals, and he gives seminars for Bar associations, CPA societies, and other relevant professional groups. Vikram’s 6 audio-books are also available through the PersonalBrandMarketing.com podBlog.

-Susan
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