Blogs and PR: A Winning Combination

I’ve told you and I’ve told you: blogs ain’t no joke. They’re an amazing resource to get the word about your product out there. And now I’m not the only one who says so. Each year Technorati writes a State of the Blogosphere Report that tells you exactly what’s going on in the, well, blogosphere.

I won’t bore you with a lot of statistics, so here’s the nice condensed version from Anita Campbell. Still too lazy to click the link? Fine. I’ll tell you. It says people are paying attention to what bloggers have to say. You’re here, right? Hanging to my every word? Well it turns out people are tired of being attacked by commercials and cold calls. They actually listen to bloggers when they talk about brands.

Which comes naturally to us bloggers, by the way. Talking about brands, that is. I know I loooove talking about the good, the bad, and the ugly brands and what they’re doing in marketing and advertising. And I don’t get paid to do it. I’ll repeat that. I don’t get paid to do it.

So think about your brand and how you’re having trouble getting the word out. Consider blogs. Research bloggers who write about your industry. Follow them for a while. Comment on their blog. Then approach them about reviewing your product. But first, before you do, get some tips on what not to do by Back in Skinny Jeans.