My preschool age son recently discovered our car (named Arthur) is a Honda. He is now a Honda fan, and spots Hondas all over the place. He has eyes for no other brand. He is, in a nutshell, a brand evangelist.
So as I sometimes try to do, I decided to take some lessons on being loyal to a brand from him.
1. If the customer is happy, he won’t look at other brands. By providing a stellar product and excellent customer service, you can keep your customer’s eye from roving.
2. A true brand evangelist tells everyone about your product. Max obviously has discuss Hondas at school, because he came home and reported that Olivia’s dad also had a Honda.
3. Keep it innovative. If every Honda was a green CRV, Max might get bored. But there’s diversity, and new models coming out all the time. Keep your customers wanting the latest and greatest version of your products.
Do you have any brand loyalty tips? Please share them!
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Susan Payton is the Marketing Eggspert, and owner of 
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