Comments on: Branding to Rebranding: The Art of Marketing Reinvention http://www.sparkplugging.com/marketing/branding-to-rebranding-the-art-of-marketing-reinvention/ Marketing in a Web 2.0 World Mon, 16 Nov 2009 20:25:38 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Rebranding the Egg: When Is It Time For a New Look? | The Marketing Eggspert http://www.sparkplugging.com/marketing/branding-to-rebranding-the-art-of-marketing-reinvention/comment-page-1/#comment-4394 Rebranding the Egg: When Is It Time For a New Look? | The Marketing Eggspert Mon, 23 Feb 2009 14:16:27 +0000 http://www.eggmarketingblog.com/2007/06/22/branding-to-rebranding-the-art-of-marketing-reinvention/#comment-4394 [...] Branding to Rebranding: The Art of Marketing Reinvention [...] [...] Branding to Rebranding: The Art of Marketing Reinvention [...]

]]> By: Burger King Fails Miserably with Documentary Whopper Virgins | The Marketing Eggspert http://www.sparkplugging.com/marketing/branding-to-rebranding-the-art-of-marketing-reinvention/comment-page-1/#comment-4146 Burger King Fails Miserably with Documentary Whopper Virgins | The Marketing Eggspert Mon, 08 Dec 2008 19:48:06 +0000 http://www.eggmarketingblog.com/2007/06/22/branding-to-rebranding-the-art-of-marketing-reinvention/#comment-4146 [...] BK, you missed the mark on this one. I don’t even like Burger King, but I’ve been very supportive of their advertising campaigns over the past few years. So we had Subservient Chicken, The Burger King, and now Whopper Virgins? [...] [...] BK, you missed the mark on this one. I don’t even like Burger King, but I’ve been very supportive of their advertising campaigns over the past few years. So we had Subservient Chicken, The Burger King, and now Whopper Virgins? [...]

]]> By: Susan http://www.sparkplugging.com/marketing/branding-to-rebranding-the-art-of-marketing-reinvention/comment-page-1/#comment-270 Susan Sun, 01 Jul 2007 20:09:54 +0000 http://www.eggmarketingblog.com/2007/06/22/branding-to-rebranding-the-art-of-marketing-reinvention/#comment-270 @Jay, The message here is that people who wouldn't eat at Burger King are not all of a sudden going to be compelled to eat there because of an amusing commercial. However, BK is willing to try something new, and their stock price reflects a good bet (so far). The very fact that we are discussing their marketing at all proves they're doing *something* right. @Jay,

The message here is that people who wouldn’t eat at Burger King are not all of a sudden going to be compelled to eat there because of an amusing commercial.

However, BK is willing to try something new, and their stock price reflects a good bet (so far). The very fact that we are discussing their marketing at all proves they’re doing *something* right.

]]> By: Jay Ehret http://www.sparkplugging.com/marketing/branding-to-rebranding-the-art-of-marketing-reinvention/comment-page-1/#comment-269 Jay Ehret Sun, 01 Jul 2007 09:59:16 +0000 http://www.eggmarketingblog.com/2007/06/22/branding-to-rebranding-the-art-of-marketing-reinvention/#comment-269 Great minds think differently in this case, Susan. I happen to think the current slate of Burger King ads may be some of the worst in the burger advertising kingdom right now. What's the message? Eat at BK and you'll grow a mustache, even if you're a girl in a bathing suit? That's not why I would want to eat there. Great minds think differently in this case, Susan. I happen to think the current slate of Burger King ads may be some of the worst in the burger advertising kingdom right now.

What’s the message? Eat at BK and you’ll grow a mustache, even if you’re a girl in a bathing suit? That’s not why I would want to eat there.

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