A client of mine, Bert Shlensky of Right and Left Brain Solutions, recently wrote a noteworthy blog post called Don’t Let New Internet Marketing Tools Overtake the Basics. And while internet marketing is my world, I have to admit, he has a point.
Many businesses see internet marketing as their key to skyrocketed success. But with a poorly made product, difficult customer service policies or even a badly designed website, no blog or Facebook profile will save your business.
Read the post and tell me what you think. What’s the one thing that makes a business succeed?
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Susan Payton is the Marketing Eggspert, and owner of 
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