Burger King, I’m Speechless. Again.
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Boy oh boy oh boy.
I really thought Burger King hit a low with the whole Virgin Whopper thing.
But it turns out back in December, the company launched its own men’s fragrance…that smells like meat. Whaaaaat?
According to FireMeetsDesire.com, the site for the new spray called Flame:
The WHOPPER sandwich is America’s Favorite burger. Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.
Oookay. So I get desperately hope that this is a tongue-in-cheek joke (although the product is actually for sale at a costume chain store in New York CIty), I’m sad to see that Burger King has resorted to using sex to sell burgers.
I’m also curious whether Burger King switched ad firms. I used to be a big fan of their King ads, and the Subservient Chicken. Now it seems they’re out in left field.
I hate blogging about bad advertising, because it still gets them publicity. But I beg you, don’t eat at a restaurant with such bad taste. You never know what’s in the burgers.
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Susan Payton is the Marketing Eggspert, and owner of 
Interesting one Susan,
Its like in bad times, strange things sell. And to sell them, you need strange buyers, and to make them buy, well you need strange advertising campaigns…
I am in tune with you, with such a bad taste, you never know, what’s in your next burger!!
Best,
Paritosh Sharma
Thanks for stopping by, Paritosh! I’m hoping to create a movement of people against BK doing bad advertising. Is it working??