A Twitter contact turned me on to this article about the Australian entity Tourism Queenland creating a social media campaign to promote a contest it held.

The winner gets to take care of a tropical island for a year. And gets paid.
Contestants created a buzz online, using social media sites and videos on YouTube.  Creating a [...]

I’ve always been bemused by infomercials. I always wait for the drop:
This pair of scissors, which can cut through even titanium, are only $19.99.
But wait! if you call in the next 15 minutes, we’ll give you an extra pair of scissors absolutely free!!
They’re just…well, their own species. I’d never encourage a client to do one, [...]

Today, class, I’d like to talk about consistency. When you have what we marketers call a “campaign,” you want to make sure whatever you’re using is consistent across the board: on your website, in your collateral, in your emails.
I want to use Old Navy’s SuperModelquins as an example.
I first saw this new campaign on Facebook. [...]

Just a quick note and linklove.

I dig what Pizza Hut has been doing. They recently rebranded, focusing on an updated red hut. We all know what that symbol means.
And they’re embracing social media in an awesome way. They are the largest restaurant fan page on Facebook, with 750,000 fans. And they are spending the money [...]

So I was watching tv late one weekend when Jeff Paul’s Shortcuts to Millions came on. Like watching the proverbial train wreck, I couldn’t look away. Two buxom lasses interviewed “millionaires” at a pool party about how much they’ve made using Jeff’s shortcuts.

I give them credit. They varied the amount to make it more…ahem, believable. [...]

I’m a big fan of TLC’s show, John and Kate Plus 8. (So much so, I just spent 10 minutes on their site since I wrote that first sentence!). But I’m not here to talk about their amazing ability to handle 8 different crises at once, or their ability to stay cool in spite of [...]

[youtube]http://www.youtube.com/watch?v=2xPvYgTvr8I[/youtube]
I read an interesting article in Parade Magazine a few weeks ago about subliminal advertising. No, I’m not talking about Mr. Subliminal from Saturday Night Live. I’m talking about those subtle ways advertisers are pushing you to buy things without you realizing. Here are some examples from the article:

Bigger is better…isn’t it? In comparing a [...]

It’s slow going, but the world is starting to understand the power bloggers have in terms of word of mouth marketing. This weekend I was one of several bloggers invited by SeaWorld Orlando and IZEA to visit the theme park. I wrote about the experience on my other blog, Sometimes Parenting Sucks, but wanted to [...]

Boy oh boy oh boy.
I really thought Burger King hit a low with the whole Virgin Whopper thing.
But it turns out back in December, the company launched its own men’s fragrance…that smells like meat. Whaaaaat?

According to FireMeetsDesire.com, the site for the new spray called Flame:
The WHOPPER sandwich is America’s Favorite burger. Flame by BK captures [...]

My 4-year-old enjoys going to Chik-fil-A. I mean, it’s got food AND a playground? Come on. The service at the one by our house is pretty impressive. I was sitting there, admiring the cleanliness and the cow ad campaign collateral scattered throughout the restaurant. I even took a photo of the clever moving-parts clock that [...]