We’re bombarded with titles and headlines every day. It’s mind-spinning how much media we have access to. So how do you decide what to read? Chances are titles play a big part.

Looking for something a little different (but not for long) to promote yourself, your brand or your blog? Consider video blogging. Basically you cover what you would in a typed blog, but you record yourself speaking about the topic.

Attending BlogHer 08 reinforced what I already knew. Bloggers are the up-and-coming channels for media messages. At my marketing company, Egg Marketing & Public Relations, pitching press releases and product reviews is part of our process. A lot of my clients are still stuck on the idea that their news will make the Wall Street [...]

Today’s first blogging session is on pursuing your passion. Here’s the agenda description:
BlogHer’s recent survey data indicated that the majority of women bloggers have been at it for three years or less. Do you see yourself blogging for life? And if so, how will you escape blogger burnout or, perhaps worse, boredom. Join some women [...]

I am live blogging at BlogHer in San Francisco! Today’s topic is Race and Gender: What are the lessons of 2008? Here’s the agenda description:
No, this actually isn’t a re-hash of the Obama vs. Hillary debate. But certainly Election 2008 has made us all look at our own (and society’s, and the media’s etc. etc. [...]

Blogs rock. If you’ve been reading the Marketing Eggspert long, you know I’m a big promoter of businesses starting blogs to grow their brands:
Blogging and Your Business Forum
Why Your Business Should Blog
My Blog Could Kick Your Website’s A@#
Have you converted yet? Does your business have a blog? Here are four reasons you should:

Blogs expand your [...]

by Natalie Grbic
From a marketing standpoint, publicity is one component of promotion. Publicity is a very important factor when it is linked to public relations. It is a purposeful attempt that manages the public’s perception of a subject. A subject can include people, goods and services, or entertainment. Publicists cannot sit around [...]