XShot, the makers of a camera extender, have been marketing their product by sending it to bloggers. Smart cookies, those folks. They sent me one  to review, so here it is.

The XShot is your solution to using your arm stretched out to take a photo of yourself or you and a friend (c’mon, we [...]

You know I’m all over bloggers, but I may not have explained why and what role they play in terms of public relations, so here goes.

You know how you can send a press release to editors in the hopes that they’ll cover your news in their magazine or newspaper? The same can be done with [...]

I spend a lot of time reading other marketing blogs, so I thought I’d share some recent posts I’ve enjoyed.
Drew McLellan: The Marketing Minute - Wow…Gutsy TV Spot! But Will It Sell?
Chris Brogan - Say What You Want
Shama Hyder: Click to Client - Why I Quit Auto-Following on Twitter
John Jantsch: Duct Tape Marketing - [...]

Found this ad and LOVED it! Just proves my point that bloggers are the next wave of focus for media and marketing!

It’s slow going, but the world is starting to understand the power bloggers have in terms of word of mouth marketing. This weekend I was one of several bloggers invited by SeaWorld Orlando and IZEA to visit the theme park. I wrote about the experience on my other blog, Sometimes Parenting Sucks, but wanted to [...]

I often talk about what to do when it comes to marketing. Here I thought I’d tell you what not to do!

You may not be into the technology behind search engines, but Google and pals have some very sophisticated algorithms that help them see patterns in what people are searching for. Think about it. You probably think in keywords. If you’re looking for someone to fix your sink, what do you type in? Probably “Plumber Orlando” (or whatever city you’re in.)

I’ve told you and I’ve told you: blogs ain’t no joke. They’re an amazing resource to get the word about your product out there. And now I’m not the only one who says so. Each year Technorati writes a State of the Blogosphere Report that tells you exactly what’s going on in the, well, blogosphere.

If you’ve been reading my blog for very long, you know I’m a big fan of networking both online and in person:

Small Business Marketing Tip #5: Marketing Your business with Creative Networking and Volunteering
Small Business Marketing Tip #6: More ways to Market Your Business with Networking
More Networking for Your Business

But while I’ve done it [...]

If, a year ago, you had asked me what I thought of Southwest Airlines, I would have told you I did my darndest not to fly them. Checking in took forever with the crowds (a testament to their low prices), they herded us onto the plane helter skelter (some of us like order and seat [...]