Here’s another post I wrote for Bill Stoller’s Publicity Insider.

If you have a blog, or have thought about starting one, you may only be thinking in terms of how your blog will help generate attention for your product or service. But have you considered working with other blogs to get publicity? If not, you’re missing [...]

I wanted to give you some insight into what I’m up to these days, in addition to blogging here and at SometimesParentingSucks, running Egg Marketing, and freelance writing (as if I needed more to take on!).
I just launched a new giveaway blog called GiveDaddy.com. We’re giving away a prize every day. It might be cash, [...]

Welcome to Spark an Idea Thursday. Each week we’ll be sharing some great ideas for a topic of interest to our readers. We invite you to grab our image and carry the tradition through to your own blog! If you do, please link back to this post so we know where you were inspired! Today’s [...]

If you’re like me, you read a lot of blogs. Or at least skim them for the good stuff. But there are way too many blogs to actually read, so finding a way to manage them is key to getting the most out of the ones you like.

My first recommendation is to subscribe to the [...]

Here’s this week’s How-To Tuesday post. It was inspired by the fact that I didn’t know what to write, so I thought, that’s a good topic!

If you blog or write articles to establish yourself as an expert in your field, you may find it hard to continually come up with interesting topics. Believe me, I [...]

I found an interesting article in my local paper recently. It said that the Federal Trade Commission is working on guidelines that bloggers and companies who compensate them for reviews will be under scrutiny for false claims or faiure to disclose conflicts of interest.
What that means is that if I write a review of a [...]

XShot, the makers of a camera extender, have been marketing their product by sending it to bloggers. Smart cookies, those folks. They sent me one  to review, so here it is.

The XShot is your solution to using your arm stretched out to take a photo of yourself or you and a friend (c’mon, we [...]

You know I’m all over bloggers, but I may not have explained why and what role they play in terms of public relations, so here goes.

You know how you can send a press release to editors in the hopes that they’ll cover your news in their magazine or newspaper? The same can be done with [...]

I spend a lot of time reading other marketing blogs, so I thought I’d share some recent posts I’ve enjoyed.
Drew McLellan: The Marketing Minute – Wow…Gutsy TV Spot! But Will It Sell?
Chris Brogan – Say What You Want
Shama Hyder: Click to Client – Why I Quit Auto-Following on Twitter
John Jantsch: Duct Tape Marketing – [...]

Found this ad and LOVED it! Just proves my point that bloggers are the next wave of focus for media and marketing!