I recently met a very interesting man named Azim Jamal. He’s the author of a book called The Power of Giving, which I am eager to start. He interviewed me and several other people at IZEAFest recently about how we give. It got me thinking about the services I provide people (free marketing advice) and [...]

I had the chance to review So What? How to Communicate What Really Matters to Your Audience by Mark Magnacca. I’ve been chewing on it for a few weeks, because it gave me a lot to think about.

The key concept is that most people give presentations or pitches based on their own interests, not the [...]

Congrats to Jon Mills, winner of Riches in Niches! This contest is now closed.
My apologies. When I wrote the book review on Riches in Niches, I totally forgot that I was supposed to do a book giveaway! So here goes.

One lucky winner will receive a copy of Susan Friedmann’s book, Riches in Niches. All you’ve [...]

Welcome to Spark an Idea Thursday. Each week we’ll be sharing some great ideas for a topic of interest to our readers. We invite you to grab our image and carry the tradition through to your own blog! If you do, please link back to this post so we know where you were inspired! Today’s [...]

This is a combination How-To Tuesday post and a book review. I just read Susan Friedmann’s book, Riches in Niches: How to Make it BIG in a Small Market. What a great resource!
Despite me being the Marketing Eggspert,  I have yet to find my niche. Susan’s book gave me some great practical advice I want [...]

I am proud to announce that my second book, Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success is now available! I never planned to write a book after my first one (Lifetips 101 Entrepreneur Tips) but I talk to so many people about social media, blogs, press releases, and email marketing, I felt [...]

The folks at Small Business Trends always provide great blog content and resources for small business owners. I’m a big fan. They now have released 137 Twitter Tips: How Small Businesses Get the Most from Twitter. I actually spent several days poring through this ebook before I wrote this post. It’s got great advice for [...]

Whenever I see a book about using social media for business, I get excited. No less so when I saw Clara Shih’s The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff. What a good book for the Marketing Eggspert to review, eh?
The book starts out pretty [...]

I saw a review of Real Leaders Don’t Do PowerPoint: How to Sell Yourself and Your Ideas by Christopher Witt in Fortune Small Business Magazine, and as they say, I had to have it. I’ve been slowly (very slowly) trying to get into public speaking, so I thought this was the book for me.
It was [...]

Don’t you love it when I give books away?
This week I’m giving away 2 copies of Jon Wuebben’s Content Rich: Writing Your Way to Wealth on the Web.
If you’ve heard of search engine optimization, or know your web copy could be better, this book is for you.
Copywriting is the key to marketing and sales. It’s [...]