Whenever I see a book about using social media for business, I get excited. No less so when I saw Clara Shih’s The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff. What a good book for the Marketing Eggspert to review, eh?
The book starts out pretty [...]

I saw a review of Real Leaders Don’t Do PowerPoint: How to Sell Yourself and Your Ideas by Christopher Witt in Fortune Small Business Magazine, and as they say, I had to have it. I’ve been slowly (very slowly) trying to get into public speaking, so I thought this was the book for me.
It was [...]

Don’t you love it when I give books away?
This week I’m giving away 2 copies of Jon Wuebben’s Content Rich: Writing Your Way to Wealth on the Web.
If you’ve heard of search engine optimization, or know your web copy could be better, this book is for you.
Copywriting is the key to marketing and sales. It’s [...]

I came across Elena Verlee’s ebook, “PR in Your Pajamas,” and just had to review it. It’s geared towards mothers with businesses, but the information applies to anyone doing his or her own PR.
This ebook is so simple and breaks down the public relations things I do every single day in a way that anyone [...]

I’ve taken my time reading David Meerman Scott’s World Wide Rave. I love his writing. His first book, The New Rules of Marketing & PR, which I interviewed him about last year, sits next to my laptop for quick reference. I’d go so far as to call him the J. K. Rowling of the business [...]

I tend to not talk about Search Engine Optimization a lot. Why? I guess I felt I didn’t know enough about it to be the SEO Eggspert. But I just finished reading The Truth About Search Engine Optimization, and I realized I know more than I thought.

Let me say, I’ve been meaning to get this [...]

Update: I have chosen a winner! Scroll to the bottom to find out who it is!
You heard me right, folks. I have not one, but TWO David Meerman Scott books to give away to one lucky reader! Regular readers know that I quote David quite a lot in my posts on PR. I even interviewed [...]

A while back, I posted my interview with Steve Yastrow, author of We: The Ideal Customer Relationship and Brand Harmony. I just finished We and wanted to share my thoughts.

A friend recently lent me a copy of The Origin of Brands by Al & Laura Ries, and I really enjoyed it. The book compares brands to Darwin’s Theory of Evolution. Here are some key points.