Book Review: We by Steve Yastrow

Read more about: Book Review, Customer Experience

2
Comments

A while back, I posted my interview with Steve Yastrow, author of We: The Ideal Customer Relationship and Brand Harmony. I just finished We and wanted to share my thoughts.

Read more about Book Review, Customer Experience

Book Review: The Origin of Brands

Read more about: Book Review, Branding

0
Comments

A friend recently lent me a copy of The Origin of Brands by Al & Laura Ries, and I really enjoyed it. The book compares brands to Darwin’s Theory of Evolution. Here are some key points.

Read more about Book Review, Branding

ss_blog_claim=d2e15d10dc3a85a2660b3cafaf74694d